Tom Aronson

Tom Aronson joined The Walt Disney Company in 2007 to focus on mobile marketing initiatives, including the launch of Mobile Magic, Disney Parks’ first mobile application. In his current role, Mr. Aronson is the director of digital marketing for Walt Disney Parks and Resorts. He leads the social and mobile marketing efforts within the digital marketing group, a part of the Disney Parks Global Marketing organization. Before joining Disney, Mr. Aronson managed award-winning advertising campaigns for top technology brands. At TBWAChiatDay Advertising, he led many new product launches for Apple and also worked on the NASCAR Nextel Cup rebranding for Nextel. Mr. Aronson is a graduate of the University of Michigan and received his M.B.A. from the UCLA Anderson School of Management.