In this session...
The rules of retailing and shopper marketing have changed. What was once a very tactile and retailer-driven experience has now become ruled by the “Age of the Customer,” where consumers are digitally savvy and empowered to make simpler, more informed and more efficient purchasing decisions. And with Deloitte predicting that by the year’s end, $1.5 trillion dollars, or 50 percent, of all in-store sales will be influenced by digital devices, the time is now for digital and brick-and-mortar to become fast friends.
