Amaury Cruz Diaz

I am a professional focused on Digital Marketing & E-Commerce, with extensive experience across Latin America, managing markets such as Mexico, Brazil, Chile, Colombia, and Central America. I hold an MBA from Universidad Iberoamericana in Mexico City.

With over 20 years of experience, I spent nearly 10 years at media agencies such as OMG, Havas Media, and Starcom, leading accounts focused on online sales including AXA, Nike, Banamex, among others. I also spent 8 years as Director of Digital Business and Marketing at Essity and Activer, developing digital channel strategies to drive online sales and acquire new customers.

I am currently the Director of Digital Platforms & E-Commerce at Omnicom Media Group, where I am responsible for the agency's digital product offering — including Paid Search, Social Media, Programmatic, Product Development — as well as leading the OMG Commerce business unit.