Diego Martínez

Professional with extensive experience in the digital transformation of media, specializing in the integration of data, technology, and advertising monetization. At TV Azteca, he has led the evolution of the commercial ecosystem through his role as Head of Data & AdTech, unifying inventories and audiences via connections with inventory partners and data sources, among others, driving efficiency and maximizing the value of each impression. Building on this vision, he spearheads the development of IQNOS, a company born from the need for technological specialization, established as TV Azteca’s technology partner to solve the integration between advertising inventories and audience data. His approach combines strategic vision, technical leadership, and business orientation to maximize revenue, consolidate AdOps, Yield Management, and Programmatic Sales operations, and position the company as a benchmark in data-driven advertising innovation.