Adriana Lopez

eCommerce and Insights Specialist with experience in market research and understanding digital shoppers and consumers.

A graduate of the Instituto Tecnológico Autónomo de México (ITAM) in Business Administration with a specialization in Marketing, and holding a Master’s degree in Marketing from the same institution, she has spent over 13 years helping companies understand the market and develop strategies to strengthen their category positioning.

In recent years, she has focused her career on understanding the digital shopper through various analytical tools, including AMVO Analytics, where she designs customized methodologies and studies to help brands answer key business questions.