Tracks Venues

In this session...

In a highly competitive market, retailers need tools that drive measurable results and strengthen their brand position. This panel explores how smart data management and Retail Media technology enable scaling campaigns, improving message relevance, and maximizing brand value across all sales and communication channels.

From Data to Decision: The Power of Smart Retail Media

In a highly competitive market, retailers need tools that drive measurable results and strengthen their brand position. This panel explores how smart data management and Retail Media technology enable scaling campaigns, improving message relevance, and maximizing brand value across all sales and communication channels.

We will explore:

1) How a technology partner centralizes campaign strategy and execution.
2)The role of AI and data in making smart decisions and achieving measurable results.
3) Investment optimization and personalized experiences in omnichannel environments. View Less

What You'll Learn from This Session...

  1. Retail Media
  2. How a technology partner can centralize campaign strategy and execution, optimizing time and resources.
  3. How smart data management and AI enable more precise decision-making and measurable results.
  4. How to maximize brand value and enhance message relevance across all sales and communication channels.
  5. How to personalize experiences and optimize investment in omnichannel environments.

Presented with


Speakers

Sergio Remolina Strategic Partnerships Manager Groovinads
Adriana Lopez Analytic Sr Manager AMVO
Diego Martínez Director de Datos, AdTech y Monetización IQNOS
Amaury Cruz Diaz Product Development and E-Commerce Director OMG Mexicio

Event Details

Event Type Session