Diego Ricciardelli

Commercial Director at U.S. Media Consulting for Magnite Mexico, leading the commercial strategy and business growth in the country through programmatic advertising sales and driving Connected TV adoption among brands.

With over ten years of experience in the digital advertising industry across Latin America, focused on connecting technology, commercial strategy, and key partnerships. Committed to accelerating the adoption of programmatic advertising, strengthening transparency in media buying, and reinforcing the connection between brands, agencies, and platforms within the digital ecosystem.