In this session...
As advertising becomes increasingly data-driven, Supply Path Optimization (SPO) is emerging as a key strategy for smarter, more accountable media transactions. This discussion brings together industry leaders to explore how agencies are reengineering their buying frameworks for greater precision, transparency, and performance—leveraging direct publisher connections and technology that simplifies complex supply chains.
What You'll Learn from This Session...
- Discover how leading agencies are redefining programmatic strategies through Supply Path Optimization to achieve greater control, efficiency, and transparency.
- Learn how collaboration between agencies, publishers, and technology partners is driving more accountable and performance-focused media supply chains.
- Explore emerging innovations and regional opportunities shaping the future of SPO across LATAM and beyond.
