Events: Europe 2017 | Calendar / Advertising Week

8:00 ^AM

The Guardian Leadership Breakfast: Learning from disruption

Ronnie Scott's Jazz Club

In a world of constant disruption and change, while the start-up eco-system continues to innovate and thrive, large organisations risk failing to adapt and falling behind. With a panel of entrepreneurs, investors and corporates, David Pemsel will explain GMG's approach, explore insights and challenges from the start-up community, and what we can learn from being a fearless entrepreneur and investor.

Brent Hoberman Chairman , Founders Factory

Anna Jones Co-Founder, AllBright

Gerard Keeley CEO & Co-founder, Vidsy

Saul Klein Partner, Localglobe

Brent Hoberman

Anna Jones

9:10 ^AM

TOWN HALL SERIES: Business Without Borders

The Lyric Theatre

Join Nicola and esteemed panelists discussing how we can ensure British business continues to punch above its weight on the global stage. And the role that the creative industries can play in this.

Nicola Mendelsohn CBE VP EMEA, Facebook

Carolyn Fairbairn Director General, CBI

Riccardo Zacconi CEO, King

Josh Berger CBE President & Managing Director , Warner Bros. UK, Ireland & Spain

Nicola Mendelsohn CBE

Carolyn Fairbairn

9:30 ^AM

From Brief To Output In One Day: Challenge Session - CLOSED SESSION

NewGen Stage

The Media Trust Charity Challenge, in association with Facebook, will bring together a multi-disciplinary team of rising stars from the industry to answer a communications brief that really matters.

Media Trust has mounted a nationwide search for a charity to challenge this handpicked team.

By Invitation Only.

Lise Pinnell Creative Agency Partner, Facebook

Alice Gray Client Solutions Manager, Facebook

Lucy Jones Creative , AMVBBDO

Charlotte Mather Creative , AMV BBDO

Rich Kivell Creative , BBH

Kalle Everland Creative , BBH

Elizabeth Valleau Global Creative Strategist, Facebook

Cara French Project Manager , Media Trust

Catherine Little Assistant Director of Strategy and Governance, Soha Housing

Leslie Channon Tenant and Non-Executive Director of Tpas, Soha Housing

Rachel Branson Head of PR and Communications, Town and Country Housing, Soha Housing

Lise Pinnell

Alice Gray

10:00 ^AM

Agency Agency Debate: Fast forward into the future

IPA Centenary Stage

The IPA recently celebrated its centenary with a Festival looking back over 100 years of advertising. Today in this illuminating panel session, IPA Director General - Paul Bainsfair leads a discussion on what lies ahead for agencies. What can the past teach us about how we can continue to communicate key messages that create cut-through for our brands in a world powered by AI and machine learning? How can agencies ensure they continue to stay ahead of curve? What will make the agency of the future fit for purpose?

Paul Bainsfair Director General, IPA

Zaid Al-Zaidy CEO and Partner, Above + Beyond

Nick Baughan CEO, Maxus UK

Jessica Burley CEO, m/SIX

Nigel Gwilliam Consultant Head of Digital & Emerging Technology, IPA

Sophie Maunder-Allan CEO, VCCPme

Paul Bainsfair

Zaid Al-Zaidy

10:15 ^AM

The Chairman's Desk

Fast Company Stage

CNNMoney Editor Nina dos Santos sits down with Interpublic Chairman and CEO, Michael Roth, to examine the landscape agencies and brands face in earning consumer trust. Followed by an all-star roundtable on the media, Trump and Brexit, and what it all means for ad tech, creative industry, marketers and the media.

Nina dos Santos Europe Editor, CNNMoney

Michael Roth Chairman & CEO, Interpublic Group

Henry Mance Political Correspondent, FT

Claire Zillman Senior Writer, Fortune

Nina dos Santos

Michael Roth

10:15 ^AM

Mobile Programmatic Mobile: Advanced Tactics For Maximising Monetisation

The Guardian Stage

Consumers are shifting to mobile-first browsing behaviours. At the same time, brands continue to shift ad spending to programmatic, as evidenced by the growing prevalence of private marketplace (PMP) and automated guaranteed transactions. As a result, both publishers and buyers are altering their digital advertising strategies and practices to align with these trends, including the increased adoption of PMPs for mobile, the transition of direct insertion orders to programmatic, and the evolution of header-bidding.

Bill Swanson VP EMEA, PubMatic

Evan Simeone SVP, Product Management, PubMatic

Cristina Constandache VP Global Partnerships, Viber

William Jones Director Business Development, Purch

Ian Haworth Executive Creative Director UK & EMEA, Wunderman

Bill Swanson

Evan Simeone

10:15 ^AM

Leadership CNBC View From The Top

Shutterstock Stage

The modern definition of leadership continues to evolve in today’s industry landscape. Now, the best leaders are those who look at the big picture, those who balance monetisation with vision and purpose, and those who work to win over the heads, hearts and minds of their workforce. The most beloved companies inspire employees to come aboard to be a part of something greater than the bottom line, and this sustainable leadership style pays a myriad of dividends. Hear insights from the top and steps that you can take to helm your company to continued success.

Carolin Roth Anchor, CNBC

Mark Eaves Founder, Gravity Road

Rachel Forde CEO, Mediavest

Paul Frampton CEO, Havas Media Group

Karen Stacey CEO, Digital Cinema Media

Carolin Roth

Mark Eaves

10:30 ^AM

Creativity Of The Criminal Mind

Workshop Stage

How to Steal £100m with a paint brush.
This session explores the dark side of creativity, decoding the ingenuity of the criminal fraternity as a source of inspiration for commercial creativity. Psychologically deviants have much in common with entrepreneurs, artists and creatives, sharing similar traits in terms of critical thinking and problem solving. With limited resources criminals literally have no option but to use their imaginations and powers of lateral thinking to circumnavigate the barriers of crime prevention.

Professor David Lawrence Planning Director, Brave

Professor David Lawrence

10:30 ^AM

How To Snapchat

Snapchat Secret Garden

Millions of people use Snapchat every day to talk with their friends, express how they feel, and learn about the world. Whether you’d like a quick refresher on Snapchat’s latest features, or want to see how Snapchatters engage with brand advertising every day, we’re here to help! Two real-life Snapchatters will walk you through the app - and you’ll emerge knowing exactly why millions use it every single day. Places are limited to 15 for this exclusive workshop, so please come early!

Max McQuillan , Snap Inc.

Max McQuillan

11:00 ^AM

Mobile Unlock the Key to Mobile Marketing

The Guardian Stage

When will be the mobile tip point for the whole world and Europe? How can we creative more powerful creatives on mobile device which can seem more attractive for target audience? Global GM of sales team Morden Chen from cheetah mobile will talk talk about mobile trends in EU and also focus on mobile marketing strategy for brands and performance advertisers.

Morden Chen GM Overseas Ad Sales, Cheetah Mobile

Guenole Le Gall SVP, Mozoo

Ann Chen , Cheetah Mobile

Morden Chen

Guenole Le Gall

11:00 ^AM

Leadership Risky Business? The Art Of Reinvention

Shutterstock Stage

A 2017 study from The Lighthouse Company highlights a staggering 39% of industry leaders have recently considered reinventing themselves professionally in a new sector. Join Lighthouse founder Kathleen Saxton and three individuals who have shown the courage, tenacity and ambition required to take such a career-changing leap of faith: Anna Jones (former CEO of Hearst UK, now founder of AllBright), Kate Thornton (former TV presenter, now founder of TBSeen) and Rev. Richard Coles (ex-Communard turned vicar).

Kathleen Saxton Founder, The Lighthouse Company & Psyched

Anna Jones Co-Founder, AllBright

Reverend Richard Coles Vicar of Finedon, The Church of England

Kate Thornton Founder & Editor-in-Chief, TBSeen

Kathleen Saxton

11:00 ^AM

Agency Reinventing The Real World

IPA Centenary Stage

When I’m away from home, I’m always on. I’m always connected. To people. To things. I know what I want. I want it to be relevant. To what I’m thinking… feeling… doing. Wherever I am. Wherever I’ve been. And even where I’m going. And I want it now.

Nicky Bullard Chairwoman and CCO, MRM Meteorite

Katie Dulake Head of Brand & Marketing, TSB Bank

Paddy Earnshaw Chief Customer Officer, Doddle

Kenyatte Nelson Group Marketing Director, Shop Direct

Jon Mew CEO, IAB UK

Nicky Bullard

Katie Dulake

11:15 ^AM

Building Brands In An Attention Economy

Fast Company Stage

Across every screen consumers are increasingly in control, curating both their content and advertising experience; marketers must vie not just to reach their audience but capture their attention.

Matt Brittin President, Google EMEA, Google

Keith Weed CMO, Unilever

Matt Brittin

Keith Weed

11:15 ^AM

How To Snapchat

Snapchat Secret Garden

Millions of people use Snapchat every day to talk with their friends, express how they feel, and learn about the world. Whether you’d like a quick refresher on Snapchat’s latest features, or want to see how Snapchatters engage with brand advertising every day, we’re here to help! Two real-life Snapchatters will walk you through the app - and you’ll emerge knowing exactly why millions use it every single day. Places are limited to 15 for this exclusive workshop, so please come early!

Garrett Rothstein , Snap Inc.

Garrett Rothstein

11:30 ^AM

That’s News Folks

Workshop Stage

Inspired by recent political upheaval, the business of satire is booming. A single image can sometimes shout louder than a thousand words – becoming iconic and inspiring millions. Join The Independent’s editor, Christian Broughton and political cartoonist, Dave Brown, for a rare glimpse into the thought process behind the quick-witted cartoons that capture the mood of the nation, and are shared around the world.

Christian Broughton Editor, Independent.co.uk

Dave Brown Political Cartoonist,

Christian Broughton

Dave Brown

11:45 ^AM

Leadership Campaign Media Roundtable

Shutterstock Stage

Media is in the midst of a creative renaissance. Like the walls of Jericho, technology and evolving consumer behaviour have crumbled the walls which once stood between creative and media. Success today is derived from thinking and acting different. Insiders look at digital delivery; the evolution of newspapers & magazines and what it means for brands and how public opinion is shaped; the democratisation of content production, who’s hot, and what’s next.

Gideon Spanier Head of Media, Campaign & Media Week

Catherine Becker CEO, VCCP

Jason Gonsalves CEO, Mcgarrybowen

Nick Hurrell CEO, George & Dragon

Iain Jacob CEO EMEA, Publicis Media

Gideon Spanier

Catherine Becker

11:45 ^AM

Mobile Africa's Mobile Revolution

The Guardian Stage

Necessity is indeed the mother of invention. Nowhere is this manifested with higher impact than across Africa, a continent widely regarded as the global centre of mobile innovation. Leaders on the front lines of Africa’s mobile revolution take us on an unexpected and amazing tech-driven journey.

Afolabi Imoukhuede Senior Special Assistant to the Nigerian President on Job Creation/Youth Employment, Office of the Vice President

Tunji Adeyinka Group CEO, Republicom

Prince Dapo Adelegan President, Nigerian British Chamber of Commerce

Bukola Akingbade CEO, Neukleos

Afolabi Imoukhuede

Tunji Adeyinka

12:00 ^PM

Agency Navigating The New Abnormal: A Brand Survival Kit In A World Of Fake News

IPA Centenary Stage

The media environment that brands have to operate in has transformed. Ever-evolving technology and platforms have altered human behaviour. Content is discovered and shared in shorter cycles, necessitating new formats. Trust in media and brands is at an all-time low and the emergence of the fake news phenomenon has ushered in a whole new set of challenges for us all. Our panel will discuss the ways in which companies and organisations can prepare and equip for their brand to be seen and to thrive in this new world.

Danny Whatmough Head of Social, EMEA, Weber Shandwick

Vivian Schiller Editor-in-Chief, Weber Shandwick

James Montgomery Director, Digital Development, BBC News

Jim Waterson Politics Editor, UK, BuzzFeed

Danny Whatmough

Vivian Schiller

12:00 ^PM

Snapchat Discover Picnic: The Economist

Snapchat Secret Garden

Publisher Stories, in the Discover side of Snapchat, are stories by the world’s top publishers, combining the aesthetics of magazines and the playfulness of Snapchat. Come to a picnic in the Snapchat Secret Garden, hosted in this session by The Economist. Please note, places are limited to 15 for this exclusive workshop, so please come early as it will be first-come, first served!

Tom Standage Deputy Editor, The Economist

Tom Standage

12:15 ^PM

Daily Debate: Never Trust The Press

Fast Company Stage

It’s not just fake news and the spread of social media that have led us to distrust all the things we read about politics and the economy. Has even the established press forfeited its claim to accuracy and objectivity? Or should we still accord respect for the good faith of the main stream news media and trust what they have to tell us?

Jeremy O'Grady Editor-in-Chief, The Week

Alan Rusbridger Former Editor in Chief, The Guardian

Peter Jukes Author and Journalist, CEO, , Byline Media Ltd

Jeremy O'Grady

Alan Rusbridger

12:15 ^PM

Grazia/WACL Culture + Commerce Lunch Series

Fortnum & Mason Piccadilly

Join us to celebrate the third year WACL and Grazia have come together to present the opening Culture and Commerce lunch of Advertising Week Europe. During the lunch we will be joined by data pioneer and entrepreneur, Edwina Dunn, who will be speaking about her new project, The Female Lead. The project is passionate about making women’s stories more visible to highlight the breadth of female achievement in order to offer inspiration for future generations.

Edwina Dunn CEO, Starcount

Natasha Pearlman Editor, Grazia, Bauer Media

Edwina Dunn

Natasha Pearlman

12:30 ^PM

Mobile Waze & The Future Of Transportation

The Guardian Stage

“Right now the phone is an accessory to the car, but soon the car is going to be an accessory to the phone.” – Marc Andreessen

Waze built the largest community of drivers in the world from scratch using crowd-sourced information from real commuters on the road. By making its unique real-time data free to partners, the company plays an active role in shaping the smart cities and transportation networks of tomorrow. As the transportation industry is on the brink of massive disruption, this seminar will examine the key trends in the space, and how smart data partnerships with advertisers, cities, car OEMs and tech companies paves the way for the changes coming soon to a roadside near you.

Finlay Clark Head of UK Sales, Waze

Finlay Clark

12:30 ^PM

Leadership Mental Strength Through Military Training

Shutterstock Stage

Military training is designed to reduce fear, stress and fatigue and teaches how to plan for every eventuality. So what can the ad industry learn from the British Army? How can thinking like a soldier aid our day to day lives in advertising? Discover how to help battle stress, fatigue, increase personal resilience, improve creativity and productivity with a unique British Army spin.

John Allison MSc, MA, FRGS Workplace Wellbeing | Personal Resilience | Outdoor Fitness Specialist, Momentum Worldwide

John Allison MSc, MA, FRGS

12:30 ^PM

Understanding People Through Music - You are what you Stream!

Workshop Stage

How Streaming Intelligence Can Help Shape Your People-Based Marketing Strategy

People-based marketing is the industry standard, and with it comes an increasingly complex data landscape that marketers have to navigate. Join Spotify’s VP of Global Partner Solutions, Danielle Lee, to discover why music streaming gives us more profoundly human insights that reflect the person behind the device and can help you reach your audience in the right context.

Danielle Lee Global Head of Partner Solutions, Spotify

Danielle Lee

12:45 ^PM

More than Memes: Branded Content & Social Innovation

NewGen Stage

Hear from the one and only Jonathan Kitchen and a panel of influential clients exploring how brands can get a youth audience engaged using great co-created content.

Jonathan Kitchen Head of Sales, LADbible Group

Ross Macleod Coastal Safety Marketing Manager (Marketing), RNLI

Leila Fataar Head of Culture & Entertainment Diageo Europe, , Diageo

Chris Lewis-Jones Executive Director, Digital & Technology Development , OMD UK

Jonathan Kitchen

Ross Macleod

1:00 ^PM

Snapchat Discover Picnic: Cosmopolitan UK

Snapchat Secret Garden

Publisher Stories, in the Discover side of Snapchat, are stories by the world’s top publishers, combining the aesthetics of magazines and the playfulness of Snapchat. Come to a picnic in the Snapchat Secret Garden, hosted in this session by Cosmopolitan UK. Please note, places are limited to 15 for this exclusive workshop, so please come early as it will be first-come, first served!

Amy Falkenburg Trade Marketing Coordinator , Cosmopolitan UK

Stephanie Goodall Digital Director, Cosmopolitan UK

Georgie Holt Publisher, Cosmopolitan UK

Claire Hodgson Digital Editor, Cosmopolitan UK

Charlotte Warwick Social Media Assistant, Cosmopolitan UK

Amy Falkenburg

Stephanie Goodall

1:00 ^PM

Agency Does The Future Belong To The Content Pioneers?

IPA Centenary Stage

Content creators, The Brooklyn Brothers get to the crux of the term content and together with Global Marketing Director of BP Castrol, Vivek Rampal and Editor of Contagious, Alex Jenkins ask burning questions such as, can content ever replace TV?, Can we truly drive sales via content? Is content’s future looking bright? Using the Castrol EDGE Titanium Trials case studies, they debate how pioneering behaviour and brave new thinking can deliver true effectiveness with a marketing platform with content at its heart.

Jackie Stevenson Founding Partner & Global Managing Director, The Brooklyn Brothers

George Bryant Founding Partner & ECD, The Brooklyn Brothers

Vivek Rampal Global Marketing Director – Cars & Bikes , BP Castrol

Alex Jenkins Editor, Contagious

Jackie Stevenson

George Bryant

1:15 ^PM

Create diversity. Don't talk the talk, walk the walk.

Fast Company Stage

Advertising, sports, media and entertainment jobs look drastically different than they did in the past. They demand creativity, problem solving and critical thinking now more than ever. However, access to these skills isn’t equal geographically or across ethnic, gender, sexual preference, religious and socio-economic lines. When access to skills isn’t equal, access to the future isn’t equal.

Alice Pfeiffer Journalist, Antidote Magazine

Luis Vicente Senior Sports Industry Expert, Founder and Chairman, 3V Sports Partners

Kim Gehrig Director, SOMESUCH & Co

Vanessa Kingori Publisher, British GQ

Sedef Onar Chief Talent Officer, 72andSunny

Alice Pfeiffer

Luis Vicente

1:45 ^PM

Making Creativity Work

NewGen Stage

The Bauer Academy was designed to be different. It creates a new environment where media, business and education mix. Courtnay McLeod will share the story of building an Academy from scratch, discuss the importance of creativity, and provide examples of how the Academy is helping to grow communities and companies, whilst adding incredible value to advertising campaigns.

Courtnay McLeod FRSA FHEA, Director, Bauer Academy

Courtnay McLeod

2:00 ^PM

Mobile Should Advertisers Still Care About The App Economy?

The Guardian Stage

Join AOL as they lead a discussion with agencies, brands and app developers about whether or not advertisers should be looking for broader audiences across mobile apps in order to maximise opportunities and be ready for the next Pokemon Go!

Andrew Moore Head of Publisher Sales & Account Management, AOL

Neil Bruce Head of Mobile, UK, Mindshare

Lucia Mastromauro EMEA Managing Director, King Advertising

Steven Filler Commercial Director, Digital Strategy, The Telegraph

Andrew Moore

Neil Bruce

2:00 ^PM

Agency Amsterdam: The Cultural Village

IPA Centenary Stage

Amsterdam is home to some of the biggest global brands in the business, and is recognised around the world for its technological sophistication and revered history, culture and creative prowess. As an international hot spot for advertisers and marketers far and wide, Amsterdam attracts a diverse, multi-skilled international talent pool unlike most other markets. With digital creativity at its core and close ties to other rising industries, such as fashion and design, Amsterdam is the Cultural Village of today’s modern industry. Leaders from Amsterdam’s creative, brand and agency sectors will give an inside look at Dutch creativity, and how the Netherlands continue to look toward the future.

Claire Beale Editor-in-chief, Campaign

Henk Haaima CD, Mirabeau

Thomas Clever Director & Co-Founder, CLEVER FRANKE

Max Pinas CD, TamTam

Jeroen van der Meer ECD, MediaMonk

Claire Beale

Henk Haaima

2:00 ^PM

Virtual Reality Showcase

Delegates Lounge - Level 1

Get early access to the latest developer kits and applications, immerse yourself in cutting edge applications and network with the people at the forefront of this new medium.

2:15 ^PM

Marketing In An Age of Disruption

Fast Company Stage

Consumer expectations are rising exponentially, as new technologies enable more streamlined, seamless and personalised products, services and experiences. What was good enough yesterday will not be good enough today; and it certainly won’t be good enough for tomorrow.

Join Facebook’s Steve Hatch in conversation with business leaders, who have disrupted industries and business models to create some of the UK’s most exciting and innovative brands, to discuss marketing in an age of disruption.

Steve Hatch Director, EMEA, Facebook

Barnaby Dawe Global CMO, Just Eat

Ankur Shah Founder, Mahabis

Michelle Kennedy Founder & CEO, Peanut

Carolina Brochado Partner, Atomico

Steve Hatch

Barnaby Dawe

2:15 ^PM

Leadership AdvertisingSOWhite: Seeing Is Believing

Shutterstock Stage

"Diversity is a buzzword because it is common business sense." Karen Blackett, Chairwoman MediaCom
Diversity is not a moral issue, it is a business issue. Without diversity the advertising industry is committing commercial suicide.
Why? Because if Advertising does not represent the people we want to buy our products they will simply go elsewhere.
51% of Inner London is BAME, yet only 20% of Ads feature people from diverse backgrounds.
85% of car purchase decisions are made by women, yet when was the last time you saw a women driving a car in an advert?
Yet despite the unified calls for change the balance of female leaders and non-white employees in advertising agencies is declining.
This will stifle creativity and damage relationships as brands increasingly demand their agencies front diverse teams.
Our panel of experts from across the industry will discuss how can we make big, sweeping changes at the highest level to ensure the long lasting health of the industry.

Nishma Robb Chair, WOMEN@GOOGLE UK, Head of Ads Marketing, UK, Google

Marie-Claire Barker Chief Global Talent Officer, MEC

Bejay Mulenga Co-Founder, Filli Studio, Supa Academy

Nadya Powell Co-Founder, The Great British Diversity Experiment & SOWhite

Richard Robinson Managing Partner, Oystercatchers

Nishma Robb

Marie-Claire Barker

2:30 ^PM

Keeping Up With Social Platform Perspectives

Workshop Stage

With an increasingly fragmented audience of 38 million active social media users, advertisers risk missing the opportunity to reach consumers at scale. In this session, Adaptly and TLC share insights into how audiences consume content, what value they derive from social, and recommendations on the approach advertisers should take to achieve an effective multi-platform campaign.

Ruth Arber VP of Strategic Accounts, Adaptly

Kirsty Sloan Digital & Social Producer, TLC

Adele Burns Head of Entertainment, the7stars

Ruth Arber

Kirsty Sloan

2:45 ^PM

Mobile No Header, No Problem? Managing Mobile Programmatically

The Guardian Stage

Header bidding has become a valuable tool for publishers and advertisers to manage demand on the desktop, but what about on mobile devices? Mobile usage has exploded exponentially, with 2/3 of all screen time taking place on smartphones and tablets and roughly half of all screen time spent in-app. As marketing dollars continue to follow the eyeballs, how can we ensure that lessons learned in desktop are carried forward?

Lara O'Reilly Senior Editor, Business Insider

Julie Bernard Chief Marketing Officer, Verve

Jeffrey Hirsch CMO, PubMatic

Anthony Katsur President, Sonobi

Henk Van Niekerk Head of International Publisher Services, AOL

Lara O'Reilly

Julie Bernard

2:45 ^PM

In Conversation With Danny Bent: Happiness Of Being You

NewGen Stage

Danny Bent – voted both one of the happiest and most inspirational people in the UK; an award-winning author, adventurer and Guinness World Record holder – will talk about how to overcome barriers and use them to create positive outcomes which can lead to great achievements. Danny’s own powerful stories of resilience, overcoming adversity and finding happiness from any aspect of life, will inspire you to turn your life experiences – positive or negative – around, to advantage your career and your happiness.

Danny Bent

Danny Bent

3:00 ^PM

Leadership Mental Manifestos: Presented by Psyched

Shutterstock Stage

What do you get when you cross a future astronaut and a renowned psychologist and broadcaster with a headhunter turned psychotherapist? The answer is three distinctly different manifestos for mental wellbeing; be it from the street, the world of academia or the boardroom. In this debate, hosted by Ben McKie (Co-Founder of Psyched) Hussain Manawer, Oliver James and Kathleen Saxton will each pitch their vision for the duty of care we owe to ourselves and our colleagues to help improve mental performance in the world.

Ben McKie Co-founder, Psyched

Oliver James Clinical Psychologist, Author and Broadcaster,

Hussain Manawer Poet, Campaigner, Future Astronaut, Hussain's House

Kathleen Saxton Founder, The Lighthouse Company & Psyched

Ben McKie

Oliver James

3:00 ^PM

AI: Changing The Future Of Marketing

IPA Centenary Stage

In 2017, we will be leaning on AI systems to help us make smarter decisions. As AI continues to change the marketing landscape, how can brands and agencies work together to innovate in this space?

Matt Bush Director of Agencies, Google UK

Mark Howley CEO, Zenith UK

Anastasia Leng Founder & CEO, PicassoLabs

Pedro Mona Head of Technology & Data, Zenith

Pete Markey Brand Communications & Marketing Director, Aviva

Alex Wood Founder & Editor, The Memo

Matt Bush

Mark Howley

3:15 ^PM

Digital Economy Marketing: How It's Different & How To Be Better

Fast Company Stage

With 68% of online sales from mobile, Shop Direct was named ‘pureplay etailer of the year.’ With leading online retail brands including Very.co.uk and Littlewoods.com, Shop Direct sells and delivers around 50 million products annually to over 4m customers.
Hear a business view of how Shop Direct uses data-fuelled, mobile personalisation to hone in on its bullseye target customer, delivering growth in new customers and sales – and how disruptive tech will continue to change how retailers speak to their customers.

Alex Baldock Group Chief Executive, Shop Direct

Nigel Morris CEO, Americas & EMEA, Dentsu Aegis Network

Alex Baldock

Nigel Morris

3:30 ^PM

Mobile Video Advertising: What is it that advertisers really want?

The Guardian Stage

Video is a massively growing format and is equally cluttered with various opportunities for the advertiser. With over 23% growth in video ad spend in 2017 alone, the question is, what do advertisers really want? Along with leaders from WPP, Publicis and Dentsu Aegis we will address the industry concerns and aim to answer questions on topics such as completion rates, data and viewability. All that, to help us all improve our video strategy!

Anthony Rhind COO, Beamly

Danny Hopwood EVP Programmatic EMEA, Publicis Media - PMX

Lucia Mastromauro EMEA Managing Director, King Advertising

Vincent Flood Editor, Video Ad News/New Video Frontiers

Hossein Houssaini Global Head of Programmatic Solutions at Havas Media Group, Havas Media Group

Anthony Rhind

Danny Hopwood

3:30 ^PM

Planning In The Programmatic Age

Workshop Stage

Programmatic is the media delivery system of today and of the future. From the early catalyst of real-time bidding, to today’s connected media mix; new technology is required to plan effectively.

In this session we will be debating what the future looks like for planning strategies and how technology can help advertisers control a complex ecosystem.

Paul Silver Chief Operating Officer, Media iQ

Elliott Millard Managing Partner, Starcom

Natalie Cummins Managing Director, Zenith UK

David Grainger Chief Strategy Officer, m/Six

Dan Hagen Chief Strategy Officer, Carat

Paul Silver

Elliott Millard

3:45 ^PM

Fundamentalism: (Of The Advertising Kind)

NewGen Stage

Over the last decade of unprecedented channel fragmentation, the communication industry has spent most of its time focussing on the road ahead and scoping the opportunities presented by the new tech landscape. This means we have neglected to introduce those newer to the industry to the philosophies and methodologies of our past. This session will offer a fast-paced whizz through the key theories of how brands work in order to add value to our clients' businesses.

Merry Baskin Founder, Baskin Shark

Merry Baskin

3:45 ^PM

Leadership Bloomberg EU Summit

Shutterstock Stage

Get an inside look from the Chiefs of EMEA on their view from London looking outward across borders. How do they navigate the turbulence, and the certainty of uncertainty? Leaders disclose fears and strategies for bringing their organisations through, united.

Alex Wisch Bloomberg Intelligence, Analyst

William Eccleshare Clear Channel International , Clear Channel

Mark Howe Managing Director, Agencies, Europe Middle East & Africa, Google

Nigel Morris CEO, Americas & EMEA, Dentsu Aegis Network

Phil Stokes Partner, Entertainment & Media Industry, PwC EMEA

Alex Wisch

William Eccleshare

4:00 ^PM

Agency Kardashian Family Values: How The Famous Family Expose Marketing’s Greatest Myth

IPA Centenary Stage

They are frequently vulgar, regularly inappropriate and completely inauthentic. They have never been consistent, never pursued a purpose beyond their own gain and never provided a quality product. They have no shame, no filter and often no clothes.

Charlie Ebdy Head of Strategy, Vizeum

Charlie Ebdy

4:15 ^PM

MAKERS: For The Female Leaders Of Tomorrow

Fast Company Stage

MAKERS UK launched #MAKERSBreakthrough, an initiative to keep gender diversity at the top of the agenda and ignite change in advertising by showcasing stories of women in the industry that have broken through the glass ceiling.

Karen Blackett OBE CEO, MediaCom

Rachel Bristow Director of Partnerships, Sky Media

Ruth Mortimer Content Director, Centaur Marketing

Sam Phillips CMO, Omnicom Media Group UK

Nitya Rajan Video Producer, AOL

Karen Blackett OBE

Rachel Bristow

4:15 ^PM

Mobile Comparing Europe and China in the Mobile Era

The Guardian Stage

In the mobile internet era, interesting differences exist between the user behaviors and mobile markets of Europe and China. Meanwhile, more and more Chinese mobile internet companies and mobile phone manufacturers are tapping into the European market. By leveraging Cheetah Mobile's big data, Cheetah Lab will highlight the unique features of both markets, and how they are connected.

Rebecca Zhou Deputy Dean, Cheetah Lab

James Chandler CMO, IAB UK

Xinyu Huang SVP, ComScore

Jerome Le Feuvre Director, News Republic

Jenny Quan Executive Dean, Cheetah Lab

Rebecca Zhou

James Chandler

4:30 ^PM

Leadership Visual Brand Responsibility In An Increasingly Xenophobic World

Shutterstock Stage

Moving from bystander to activist, brands are leveraging powerful imagery to market campaigns for peace and tolerance, despite the possible alienation of customers. Some companies are willing to raise a divisive political or religious issue, standing up for the rights of man and putting their sales on the line, while others are not. Nick Flynn will explore the visual brand considerations with leading advertising professionals and discuss the value of long-term brand integrity versus potential loss in sales.

Nick Flynn SVP, Shutterstock

Misa von Tunzelman UK Lead Director, JLL

Nathaniel Hill Planning Partner, McCann London

Simone Moessinger Creative Director, 72andSunny

Nick Flynn

Misa von Tunzelman

4:30 ^PM

Building Great Ideas on Pinterest

Workshop Stage

Pinterest believes that great ideas can come from anywhere. Brands are no exception. In fact out of the 100 billion ideas (or Pins) on the platform, 75% come from Pinterest partners. Learn how to build great creative on Pinterest that helps people discover and do the things they love. We'll share some of the best Pinterest campaigns - from inspiring Pins to award-winning API integrations to real-life experiential moments.

Nancy Jeng Creative Strategist, Pinterest

Nancy Jeng

5:00 ^PM

Mobile The Global Mobile Strategy

The Guardian Stage

How do you plan your mobile future? Many media entities today are still in the early stages of mastering the mobile platform, but as globalisation and continued advancements in mobile technology and apps begin to change the mobile arena, marketers need to begin thinking strategically on a global scale. As the mobile device is now central and essential to the modern day consumer, marketers, businesses and brands must begin planning now in order to stay up-to-date and ahead of the game.

Steven Filler Commercial Director, Digital Strategy, The Telegraph

Greg Grimmer COO, Fetch

Shan Henderson Director, Mobile, Yahoo

Victoria Havens Director of Mobile, Adidas

Ben Rickard Digital Partner, MEC

Steven Filler

Greg Grimmer

5:00 ^PM

Agency MEC Knights Of The Media Roundtable

IPA Centenary Stage

The future of media changes nearly every day. From a wide-scale perspective, many aspects of the media space are growing, while many others are shrinking, and doing so at a rapid pace. Digital consumption is on the rise, digital video, print and mobile subscriptions are growing, and smart devices are continually getting smarter. Many consumers are moving away from desktop and instead moving toward mobile, and more often than not, innovation feels like less of a threat and more like an opportunity. While many details of the future of media remain unclear, industry experts weigh in on where they believe the future of media is likely headed.

Verra Budimlija Chief Strategy Officer, MEC

Ella Dolphin CEO, Shortlist Media

Jon O'Donnell MD Commercial, ESI Media

Simon Daglish Deputy Managing Director Commercial, ITV

Helen Weisinger Chief Client Officer, Outdoor Plus

Verra Budimlija

Ella Dolphin

5:15 ^PM

Discover How To Win With Cosmopolitan & Snapchat

Fast Company Stage

Claire Valoti, GM of Snap. Inc in the UK and Farrah Storr, UK Editor-in-Chief of Cosmopolitan dive into how the LA based camera company and the UK's biggest female millennial brand have embraced Snapchat Discover. Learn why and how premium content plays a key role in delivering maximum impact on audiences, discover how brands can build and extend their presence to drive engagement, and discover what matters when it comes to creating engaging content.

Claire Valoti General Manager UK, Snap Inc.

Farrah Storr Editor, Cosmopolitan UK, Hearst UK

Claire Valoti

Farrah Storr

5:15 ^PM

Leadership Confessions Of A Perfumed Ponce*: A Conversation with Richard E Grant

Shutterstock Stage

Trish Halpin, Editor-in-Chief of Marie Claire interviews screen legend Richard E Grant to discover how he went from films to fragrance and turned his scent 'Jack' into a successful brand. Lifting the lid on the film, advertising and beauty industries, both will discuss Grant's career from the early days playing Withnail, through to the launch of his hugely successful cult fragrance, discussing the highs and the lows along the way. Unmissable.
*quote from Withnail and I

Richard E Grant Actor & Perfumier, Jack

Trish Halpin Editor-in-Chief , Marie Claire

Richard E Grant

Trish Halpin

5:30 ^PM

AWE Connects

Delegates Lounge - Level 1

Come, network and meet your fellow Delegates from all over the world at special cocktail reception hosted with VRLO by Rewind.

6:30 ^PM

Opening Gala Reception

St. James's Palace

HRH The Duke of York has kindly agreed to host a reception to mark the 5th Anniversary of Advertising Week Europe. During the reception there will be a performance by the Royal Philharmonic Orchestra.

6:30 ^PM

The Advertising Association Presents: Last One Standing

Google Lounge

The Advertising Association joins forces with News UK to bring you the fiercest of debates between ad-land’s brightest new talent. Four outstanding young speakers representing agencies, brands and media will take to the stage to face one challenge: The best way to regain public trust in advertising is… then our audience votes before a head-to-head determines who will be Last One Standing.

By Invitation Only

David Aaronovitch Columnist, The Times

David Aaronovitch

7:30 ^PM

Opening Gig presented by LADbible Group

KOKO

Advertising Week Europe’s kick-off concert returns to KOKO with a special musical performance featuring All Saints.

Lyric Theatre

Fast Company Stage

The Guardian Stage

Shutterstock Stage

IPA Centenary Stage

NewGen Stage

Workshop Stage

Fortnum & Mason

KOKO

Ronnie Scott's

Snapchat Secret Garden

St. James's Palace

Kensington Palace

Agency

Data & Analytics

Presented byMedia iQ

Leadership

Mar Tech

Marketer's Innovation

Mobile

Presented byPubMatic

Native Ad Forum

Presented byShareThrough

Sports & Entertainment

Storytelling

Video

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