Events: Europe 2017 | Calendar / Advertising Week

8:00 ^AM

Channel 4 Leadership Breakfast: Not All Video is the Same

Ronnie Scott's Jazz Club

Channel 4 returns to Ronnie Scott’s for our second Leadership Breakfast of the season.

With fake news dominating headlines, brands questioning the safety of their ad placement, and industry leaders calling for more effective measurement, we ask... is this a watershed moment for digital video?

Kate Bulkley Journalist & Media Commentator

Jonathan Allan Sales Director, Channel 4

Daniel Creed Senior Media Strategist, Santander

Paul Frampton CEO, Havas Media Group

Tim Hussain Head of Digital, Ebiquity

Sally Silver MD , Amplifi UK

Kate Bulkley

Jonathan Allan

9:10 ^AM

TOWN HALL SERIES: D&AD Impact & Microsoft Present Innovative Technology For Good

The Lyric Theatre

D&AD Impact welcomes Haiyan Zhang, Jury president and former founding member of OpenIDEO, along with those whose lives have been changed by her work, to discuss the power of creative collaboration and technology for impact.

Zhang will share her passion for making real changes for people facing health challenges in their lives such as Cystic Fibrosis, Parkinson’s disease, cancer treatment and vision impairment. Discover “Project Fizzyo” as Vicky Coxhead, mother of two boys who suffer from Cystic Fibrosis shares her story and hear from Jude about his innovation as part of the makers revolution and how people and tech came together to provide new solutions. Get an exclusive look at projects underway at Microsoft’s innovation labs and the healthy difference AI can make to real lives.

Doors Open at 8:45 AM.

Haiyan Zhang Innovation Director, Microsoft Research Cambridge

Vicky Coxhead Mother of Aidan and Morgan

Jude Pullen Freelance Product Design Engineer

Haiyan Zhang

Vicky Coxhead

10:00 ^AM

Agency A Brave New Industry

IPA Centenary Stage

Join a lively debate on a new model of industry leadership, and discover how creative directors can become creative explorers.

Rob Newlan Director, Creative Shop, EMEA , Facebook

Victoria Buchanan ECD, Tribal WW London

Rebecca Rumble Associate Creative Director, RGA

Jo Lavender CMO, ShareStyle

Rob Newlan

Victoria Buchanan

10:15 ^AM

The Power of Influence and The Influencer

Fast Company Stage

We live in a world where the term 'influencer' is bandied about in every marketing meeting, press-release and venti-skinny-latte-fuelled brainstorm as brands obsess over these shiny new things with the power to shift product and consumer opinion.

Lucie Cave Editor-in-Chief, Heat, Bauer Media

Terri White Editor-In-Chief, Empire, Bauer Media

Megan Carver Managing Director, Carver PR

Alex Baker Radio & TV presenter of Absolute Radio, KerrangTV & 4music. DJ, Voiceover & Creative Director, Bauer Media

Ben Carlson Co-Founder and Co-Ceo, Fizziology

Jonathan Saccone-Joly Blogger/Vlogger, Gleam Futures

Lucie Cave

Terri White

10:15 ^AM

Data & Analytics The Big Data Backlash

The Guardian Stage

When did the polls ever get it wrong? The shock results of the UK election, the EU referendum and the Trump phenomenon show that big data can result in big misunderstandings.

What lessons can adland learn from such over reliance on audience data? How do we break the bind we find ourselves in between mass reach and precision targeting?

2017 has to be the year we get a grip on our relationship with data.

Nick Hewat Commercial Director, Guardian News & Media

Ben Shimshon Founding Partner, BritainThinks

Anushka Asthana Political Editor , Guardian News & Media

Karen Crum Planning Partner, McCann London

Rebecca Burchnall Head of Audience Planning, PHD UK

Nick Hewat

Ben Shimshon

10:15 ^AM

Go Home B2C, You’re Drunk

Shutterstock Stage

Fed up of feeling like the sober one on a big night out? With B2C marketers declaring undying love for funky formats like VR and AR, their B2B mates are all too aware of how crazy it sounds. We’ve pulled together a panel of pioneering B2B marketers, including LinkedIn’s Jason Miller and Velocity Partners’ Doug Kessler, to cut through the big talk. They’re ready to wake up, smell the coffee, and pick out the creative ideas that can actually make a difference to your brand.

Doug Kessler Co-Founder & Creative Director, Velocity Partners

Jason Miller Global Content Marketing, LinkedIn

Maureen Blandford CMO, Software Improvement Group

Suki Fuller Founder and Managing Director, Miribure Ltd

Alex Cheeseman Chief Strategy Officer, Storyful

Doug Kessler

Jason Miller

10:30 ^AM

The New TV Ecosystem

Workshop Stage

How are broadcasters adapting to changing consumer habits when watching TV? How can they monetise across devices when viewers stream video content? And is this TV? Or video? Leon Siotis moderates a panel discussion looking at the emerging ecosystem in total video.

Lee Sears Vice President, Sales, Trading & Partnerships,, Viacom International Media Networks

Rob Hodgkinson COO, TV Player

Léon Siotis Managing Director, UK & Southern Europe

Ben Williams Digital Director, The Box

Lee Sears

Rob Hodgkinson

10:30 ^AM

How To Snapchat

Snapchat Secret Garden

Millions of people use Snapchat every day to talk with their friends, express how they feel, and learn about the world. Whether you’d like a quick refresher on Snapchat’s latest features, or want to see how Snapchatters engage with brand advertising every day, we’re here to help! Two real-life Snapchatters will walk you through the app - and you’ll emerge knowing exactly why millions use it every single day. Places are limited to 15 for this exclusive workshop, so please come early!

Max McQuillan , Snap Inc.

Max McQuillan

10:30 ^AM

Speed Mentoring with NABS

Delegates Lounge - Level 1

You've got 10 minutes with some of the biggest names in the industry, what will you ask? Start your day with NABS Speed Mentoring and meet leading figures from Adland. Ask them your burning questions to help inform, inspire and shape your career. From creative and media agencies to media owners and clients, including Karen Blackett OBE, MediaCom, Nigel Clarkson, Yahoo! and Charlie Rudd, Ogilvy & Mather and many more, our mentors have a wealth of experience across the industry and beyond.

Charlie Rudd CEO, Ogilvy & Mather

Nigel Clarkson MD and Commercial Director, Yahoo UK

Paul Frampton CEO, Havas Media Group

Rachel Forde CEO, Mediavest

Simon Daglish Deputy Managing Director Commercial, ITV

Tracy De Groose CEO, UK & Ireland, Dentsu Aegis Network

Roisin Donnelly Former Corporate Marketing Director, Head of Marketing, PROCTER & GAMBLE UK & Ireland

Diana Tickell Chief Executive, NABS

Joseph Petyan Regional Director, J.W. Thompson

Nick Baughan CEO, Maxus UK

Oli Barrett MBE Co-founder, Cospa

Hamish Nicklin CRO, Guardian News & Media

Charlie Parkin Media Director, NABS

Charlie Rudd

Nigel Clarkson

10:45 ^AM

Crafting Mobile Video on Facebook & Instagram

NewGen Stage

We know video can move people. But when it comes to mobile feed, grabbing someone’s attention requires new thinking for video creative. Join us to learn how the most successful brands and businesses leverage the unique mobile feed structure of Facebook and Instagram to create immersive experiences through video.
This one hour workshop will be led by Amelia Rossi, EMEA Blueprint Live Trainer.

Key takeaways include: Video for mobile feed, the power of canvas for storytelling and 360 video on mobile.

Amelia Rossi Blueprint Live Trainer, Facebook

Amelia Rossi

11:00 ^AM

Data & Analytics Moving Beyond the Cookie

The Guardian Stage

Cookies have been a great source of information, telling us the who, the when and the where of consumer behaviour. But with the imminent arrival of GDPR legislation in 2018, businesses need to think wider than the cookie.

In this session we will be looking at macro inputs and their ability to provide real world, real-time moments. Is this the future of marketing?

Richard Dunmall President, Media iQ

Celine Saturnino Chief Commercial Officer, Total Media

Jeff Misenti Managing Director of Audience, Insight and Development, News UK

Yves Schwarzbart Head of Policy & Regulatory Affairs, Internet Advertising Bureau

Alistair Maccallum Chief Executive Officer, m/Six

Richard Dunmall

Celine Saturnino

11:00 ^AM

Agency Are You Experienced?

IPA Centenary Stage

The continued rise of the experiential, sharing and data economies has been shaped by changing consumer values in which new aspirations have emerged. While we play catch up, the experiential and sharing economies are going 2.0.

Join our panel where we ask what advertising should now look like in a world where people value experiences over 'things,' and continue to seek smarter, more meaningful, personalised and trusted relationships with brands.

Julian Douglas Founder, Lucky Voice

Leila Fataar Head of Culture & Entertainment Diageo Europe, , Diageo

Steven Woodgate Surface & HoloLens Marketing Manager at Microsoft, Microsoft

Yasmin Arrigo Head of Audience Engagement, Event Magazine

Michael Brown Managing Director , MKTG UK

Helen Marriage Independent Producer & Consultant, Artichoke

Julian Douglas

Leila Fataar

11:00 ^AM

The Truth Is Out There

Shutterstock Stage

“Post-truth” and “Fake News” have barged into the media lexicon in recent months. How do credible publishers cut through the noise and deliver the truth? Programmatic advertising has recently been accused of funding terrorism, making it more important than ever for brands to associate themselves with trusted content. Having made the leap to take The Independent digital-only a year ago, editor Christian Broughton and a panel of his worldwide team of journalists reveal what it takes to deliver on their quest for truth.

Christian Broughton Editor, Independent.co.uk

Paul Blanchard Founder, Right Angles

Bethan McKernan Middle East Reporter , The Independent

Kim Sengupta Defence and Diplomatic Editor, The Independent

Will Gore Deputy Managing Editor , The Independent and The London Evening Standard

Christian Broughton

Paul Blanchard

11:15 ^AM

"Ok Google, What's Next?" - Dawn of the Age of Assistance

Fast Company Stage

People are more curious than ever and are increasingly interacting with the world via myriad technologies, especially mobile. Search is moving from keyboard and touch screen keywords to voice search-enabled conversations with our phones — an ‘always- on’ machine learning-powered assistant. In the process, our relationship with tech is becoming ever more personal and intimate.

Kate Russell Journalist, reporter and author

Behshad Behzadi Distinguished Engineer, Google Assistant, Google Zurich

Matt Bush Director of Agencies, Google UK

Tracey Follows CSO, Future Laboratory

Anni Noel-Johnson Director of Customer Marketing and Analytics , Farfetch

Caroline Reynolds VP of Paid Search, iProspect

Suzie Rafla Head of Ecselis, Ecselis (Havas)

Kate Russell

Behshad Behzadi

11:15 ^AM

How To Snapchat

Snapchat Secret Garden

Millions of people use Snapchat every day to talk with their friends, express how they feel, and learn about the world. Whether you’d like a quick refresher on Snapchat’s latest features, or want to see how Snapchatters engage with brand advertising every day, we’re here to help! Two real-life Snapchatters will walk you through the app - and you’ll emerge knowing exactly why millions use it every single day. Places are limited to 15 for this exclusive workshop, so please come early!

Garrett Rothstein , Snap Inc.

Garrett Rothstein

11:30 ^AM

Bridging The Consumer Journey From TV To Digital

Workshop Stage

“Cross-screen” is TV and digital and not just desktop and mobile. From TV to personal digital devices, consumers watch their favorite shows and videos at home and on the go. As marketers, you need to know did your target audience see your ad, on what screen, and did they take action.

Come hear industry leaders answer those questions and more in a lively panel discussion about the science of cross-screen marketing.

Danni Murray Vice President - Media, Digital and Marketing Partnerships, Warner Bros. Entertainment UK

Tanya O'Sullivan Head of Airtime & Ad Operations, Channel 4

Damian Blackden Worldwide Chief Strategy Officer, Maxus

Dan Ackerman Chief Revenue Officer, Samba TV

Danni Murray

Tanya O'Sullivan

11:45 ^AM

Data & Analytics Is Data Everything?

The Guardian Stage

Most marketers recognise that they need to have control of their data. It is fundamental for the marketer to be able to find success, and to be able to measure that success. Ultimately, advertisers need to understand their consumers, which will be borne out of data. Listen as panelists discuss: Is data everything?

John Wittesaele EMEA President, Xaxis

Nigel Gilbert VP Strategic Development EMEA, AppNexus

Jon Mew CEO, IAB UK

Richard Lloyd EMEA Chief Digital Officer, Maxus

Paul Rowlinson Managing Director, [m]Platform, GroupM

Sandy Ghuman Campaign Planning and Delivery Manager, Sky

John Wittesaele

Nigel Gilbert

11:45 ^AM

Crafting Mobile Video on Facebook & Instagram

NewGen Stage

We know video can move people. But when it comes to mobile feed, grabbing someone’s attention requires new thinking for video creative. Join us to learn how the most successful brands and businesses leverage the unique mobile feed structure of Facebook and Instagram to create immersive experiences through video.
This one hour workshop will be led by Amelia Rossi, EMEA Blueprint Live Trainer.

Key takeaways include: Video for mobile feed, the power of canvas for storytelling and 360 video on mobile.

Amelia Rossi Blueprint Live Trainer, Facebook

11:45 ^AM

Sports & Entertainment Marketing. Media. Money

Shutterstock Stage

Carolin Roth, host of CNBC’s Marketing.Media.Money navigates a discussion on sponsorship. From consumer engagement to brand awareness, this is the ultimate step-by-step guide to successful sponsorship.

Carolin Roth Anchor, CNBC

Tim Ellerton Commercial Director, Team GB

Ophir Tanz CEO, GumGum

Nick Pinder VP. Director of Partnerships EMEA, City Football Marketing

Carolin Roth

Tim Ellerton

12:00 ^PM

Agency Going Global 3.0

IPA Centenary Stage

Taking a business global is a complex and dynamic process. It requires a deep understanding of the target markets, the competition and current local market trends. It is crucial for business leaders to understand the full impact of this significant undertaking and to determine if the rewards outweigh the risks.

Ronald Urbach Chairman, Davis & Gilbert LLP

Tim Bourne CEO, Exposure

Mark Boyd Co-Founder, Gravity Road

Neil Christie Global Chief Operating Officer, Wieden + Kennedy

Charles Fallon Partner, SI Partners

Jem Fawcus Global CEO, Firefish

Ronald Urbach

Tim Bourne

12:00 ^PM

Snapchat Discover Picnic: The Sun

Snapchat Secret Garden

Publisher Stories, in the Discover side of Snapchat, are stories by the world’s top publishers, combining the aesthetics of magazines and the playfulness of Snapchat. Come to a picnic in the Snapchat Secret Garden, hosted in this session by The Sun. Please note, places are limited to 15 for this exclusive workshop, so please come early as it will be first-come, first served!

Milton Elias Head of Mobile & Video, The Sun

Sophie Tighe Snapchat Editor, The Sun

Milton Elias

Sophie Tighe

12:15 ^PM

Daily Debate: Westminster Is The New Brussels

Fast Company Stage

If there’s one thing we’ve all learned from the convulsions of 2016, it’s that politics grows out of the region you live in. Greater London didn’t vote for Brexit: the North East did.

Professor Tony Travers Director of LSE, LSE

Holden Frith Editor , TheWeek.co.uk

Special Guest

Professor Tony Travers

Holden Frith

12:30 ^PM

Data & Analytics Using Data To Increase The Creativity Quotient

The Guardian Stage

Creativity and data may seem disparate, but in fact they should both feed off of each other and inform the best way to deliver marketing messages. What does the target audience want, feel, and do? How do they interact with your product/service? Rich data can answer these questions, which in turn actually establishes the basis of a narrative informing all creative and design decisions. Need personal development? You can rely on data. Want to build user journeys? Check the data. Instinct, gut, and intuition all help with creativity, but isn’t it nice to have research and analytics to back up what you already knew? We’ll discuss the intersection of data and creativity to help attendees develop a data-driven rubric for creative thinking.

David Shing Digital Prophet, AOL

Richard Dunmall President, Media iQ

Adam Foley Commercial Strategy Director, The Guardian

Paddy Adams Exec Director, Head of Strategy, Manning Gottlieb

Cory Treffiletti CMO, Oracle Data Cloud

David Shing

12:30 ^PM

Considering an Alternative Pitch Process

Workshop Stage

In this workshop, panelists discuss the four full Pitch Alternatives ISBA has developed. Chemistry, Tissue and Workshop pitches have been particularly well received by the client community and the agencies involved in these alternative pitches have been equally excited. This workshop will outline each of the alternatives and take a deep dive into the one attendees are most interested in by majority vote.

Traci Dunne Consultancy Manager, ISBA

Pierre Dadd Head of Brand, Auto Trader

Traci Dunne

Pierre Dadd

12:30 ^PM

Sports & Entertainment Disrupting & Diversifying Engagement with Sports Events

Shutterstock Stage

With a view from Discovery Communications & Eurosport, the new Home of the Olympic Games in Europe, this session will be based around the importance of sports entertainment with a broader and younger audience. Discover how a disruptor status is vital to bringing a fresh, diversified approach across all screens to a generation craving short, smart content. The session will engage representatives from the world's top brands on how to develop life-long partnerships with consumers through an association with transcendental sports events.

Jonathan Davies Managing Dir. Advertiser Partnerships , Eurosport & Discovery Networks International

Jonathan Davies

12:45 ^PM

Best Piece Of Advice Ever

NewGen Stage

We were at Creative Social Paris in 2010, deep in the Marais huddled around the legendary Jim Haynes, who’s been holding dinner parties at his modest Parisien atelier for the past 35 years when someone asked “What’s the best piece of advice you have ever been given?” Jim responded with a piece of advice we try and remember every day: “If you do something for someone forget it immediately. If someone does something nice for you, never forget it."

In this session we will be asking some of the creative leaders from the jury what's the best piece of advice they have ever been given (and by who) and finding out the impact it has had on their career and their creativity.

Peter Drake ECD, DigitasLBI

Shanice Mears Co-founder & Chief Talent Scout, The Elephant Room

Caitlin Ryan ECD, Cheil

Seb Royce Co-Founder, Kindeo

Peter Drake

Shanice Mears

1:00 ^PM

Agency Countdown with #IPASocialWorks

IPA Centenary Stage

Join Mark Earls, The Herdmeister, as he dons his best glittery jacket and presents a host of marketing and analytics luminaries as they race against the clock to try to solve the biggest issues in social media. There will be letters + numbers galore as they try to find the most meaningful metrics and processes from the anagrams, all to get a return. Using the best case law from #IPASocialWorks, our game will fight against rounds of random numbers and help solve the ultimate conundrum “How can I get more from social?”

Mark Earls Herdmeister, Herd Consultancy

Fran Cassidy Founder, Cassidy Media Partnership

Merry Baskin Founder, Baskin Shark

Elle Graham-Dixon Strategy Director and partner, BBH

Alex Pettitt Associate Head of Live and Social , Alex Live

David Gamble Founder & Creative Director, Hometown London

Scott Morrison Co-Founder, ThinkSprint

Mark Earls

Fran Cassidy

1:00 ^PM

Snapchat Discover Picnic: Tastemade UK

Snapchat Secret Garden

Publisher Stories, in the Discover side of Snapchat, are stories by the world’s top publishers, combining the aesthetics of magazines and the playfulness of Snapchat. Come to a picnic in the Snapchat Secret Garden, hosted in this session by Tastemade UK. Please note, places are limited to 15 for this exclusive workshop, so please come early as it will be first-come, first served!

Mo Salha Head of Programming, Tastemade

Bhavin Devla Brand and Partnerships Director , Tastemade

Emma Foord , Tastemade

Georgia Green Tastemaker / Chef, Georgia's Cakes

Mo Salha

Bhavin Devla

1:15 ^PM

London Loves Food

Fast Company Stage

Two things are certain: London loves food and creating memorable experiences is harder than just trying to sell something. With the launch of London Food Month, ESI Media is connecting brands with Londoners through a culinary festival, celebrating everything from fine dining to food carts. We bring the power of experience to life as Grace Dent, food critic and creative director of London Evening Standard Food Month, is joined by a panel of top chefs to form a kitchen cabinet ready to whet your appetite. #LondonLovesFood

Grace Dent Food Critic & Creative Director , London Evening Standard Food Month

Angela Hartnett Chef and restauranteur

Jon O'Donnell MD Commercial, ESI Media

Daniel Dove World Class & Luxury Events Manager , Diageo Reserve

Grace Dent

Angela Hartnett

1:15 ^PM

Sports & Entertainment The Russian World Cup: How Will 2018’s Biggest Show Be Watched?

Shutterstock Stage

More and more sports fans are choosing to stay at home to watch their favourite team. This presents a host of challenges and opportunities for both broadcasters and brands. James Kirkham, from football media brand Copa90, and James Grigg, from Bleacher Report, explore the explosion of user generated commentary, documented footage and curated images that will lead brands to recognise the importance of the fans rights during, before and after the 2018 World Cup.

James Grigg Director of Global Operations, Bleacher Report

James Kirkham HEAD OF COPA90, Copa90

James Grigg

James Kirkham

1:15 ^PM

Data & Analytics Automated Audio: Safe and Sound

The Guardian Stage

Over the past few years, the surging popularity of Digital Audio has grown to become a mainstay of the media landscape. Spotify has over 100 million users, Chance The Rapper dedicated his Grammy to SoundCloud, and Milo Yiannopolous’ podcast may well have affected the outcome of the US election. The influence of Digital Audio in people’s lives is growing, and marketers are tapping into the opportunity that this presents. As a medium, it has inherited radio's effectiveness - with the added impetus of proprietary data.

Steve Wing Managing Director, UK & Nordics, Rubicon Project

Chris Forrester UK Country Manager, Spotify

Alison Moore Chief Revenue Officer, SoundCloud

Ryan Rummery Head of DAX, Digital and Mobile, Global

Adam Hancox Programmatic Director, Publicis Media

Steve Wing

Chris Forrester

1:30 ^PM

Delivering A Redefined Viewing Experience To A New Generation

Workshop Stage

Facilitated by Discovery Communications, this workshop will highlight particular ways in which the global leader in premium entertainment will bring a truly redefined viewing experience to sports fans through a differentiated type of broadcast, across all screens, employing a personalised and technologically advanced approach in never-before-seen ways. This interactive session will engage attendees through content and debate, identifying those key elements contained within Discovery’s redefinition of the viewer experience.

Viviane Paxinos VP Media & Advertising Partnerships, Discovery Networks International

Viviane Paxinos

1:45 ^PM

The Ad Industry Under Siege: Behind the Headlines

NewGen Stage

In a world of constant change, our industry is at a crossroads. As governments change laws and consumers shout for fewer ads and brands demand transparency, the advertising industry is at the forefront of a new era.

Join the International Advertising Association as they lead a panel to discuss the key issues impacting the industry. Whether its transparency for brands, ad blocking, fake news or the talent gap, you’ll gain valuable insights and hear a lively debate from the leaders at the centre of the storm.

Karen Carter Chairwoman; MD, IAA UK; KAOS Marketing Ltd.

Anna Edwards Director, Grace Blue

Patrick Falconer Executive Director, New York Times

David Weeks Executive Director, The Week

Paul Rowlinson Managing Director, [m]Platform, GroupM

Karen Carter

Anna Edwards

2:00 ^PM

Agency What Advertisers Should Know About Agency In House Production units

IPA Centenary Stage

Advertising agencies use independent production, post and editing companies to produce their commercials in order to get the best talent, work and price for their clients. Except sometimes they don't, as they shore up profits by deciding to persuade advertisers to let them do the work themselves. Clients need to know the pros and cons of this route, in terms of quality and value, to make an informed decision. Why would a monopoly agency supplier beat the market where there is a surfeit of talent and price competition?

Dominic Mills Columnist, Mediatel

Steve Davies CEO , Advertising Producers Association

Tina Fegent Marketing Procurement Consultant, Director Tina Fegent Ltd & Chair of CIPS Marketing Knowledge Group, CIPS

Claire Randall CEO, Claire Randall Consulting

Philipp Schuster Procurement BP Marketing, Bayer PLC

Sylvaine Mella Treasurer, Association des Producteurs de Films Publicitaires

Dominic Mills

Steve Davies

2:00 ^PM

Sports & Entertainment 'Making An Impression' - Matt Teeman Goes One On One With Chris Eubank

Shutterstock Stage

Following Chris Eubank Junior winning the IBO world super-middleweight title in February, Primesight's Matt Teeman interviews Chris Eubank on what it takes to make an impression.

Chris Eubank Ex World Champion,

Matt Teeman Managing Director, Primesight

Chris Eubank

Matt Teeman

2:00 ^PM

Data & Analytics The New Possible: The Future of Marketing Is Powered By Data

The Guardian Stage

These days, marketers want to focus on marketing to people by creating experiences rather than “impressions” and connecting more deeply with their customers. But how do you create meaningful connections in a digital world at the scale you need to succeed? The answer lies in data. Through this session, learn about how unlocking the value of data will drive forward the “new possible” in digital marketing.

Cory Treffiletti CMO, Oracle Data Cloud

Cory Treffiletti

2:15 ^PM

The Power of In-App Advertising

Fast Company Stage

Consumers are spending more time in mobile apps than ever before and video is accounting for much of its growth. To capitalise on the opportunity, advertisers and app developers must work together to deliver engaging experiences that connect brands to the right people. Join Yoav Arnstein, Head of EMEA for Facebook’s Publisher Solutions, and senior industry leaders, as they explain how to optimise the experience for all sides and lead with video.

Yoav Arnstein Head of Facebook Publisher Solutions in EMEA, Facebook

Hannah Buitekant Commercial Director, Mail Online

Renée Mellow Head of Paid Social, Worldwide, MediaCom

Yoav Arnstein

Hannah Buitekant

2:30 ^PM

Wallflowers At The Orgy

Workshop Stage

How do you get the attention of hard-pressed journalists? What pushes their buttons? Do they want to write about colourful entrepreneurs or cold facts? How do they work with the commercial teams? Are they really “wallflowers at the orgy” or more involved in shaping the business agenda?

Francine Lacqua Anchor and Editor-at-Large, Bloomberg Television

Alex Lawson Business News Editor, London Evening Standard

Martin Loat Founder, Propeller Group

Christian May Editor-in-Chief, City A.M.

Daniel Thomas Deputy Companies Editor, Financial Times

Francine Lacqua

Alex Lawson

2:45 ^PM

Data & Analytics Can Machines Predict When You Will Fall In Love?

The Guardian Stage

Everyone is trying to find the holy grail of when and how to use algorithms and data. Join AOL’s Commercial Director, Gavin Johnson who will engage with leading experts on how we predict and define moments in people’s life journeys and if algorithms can ultimately predict emotional responses, like falling in love.

Gavin Johnson Commercial Director, AOL UK

Jim Hodgkins Managing Director, Agencies and Platforms UK, Nielsen.

Christina Marshall Senior Media Manager, Vodafone

Sarah Kenny Data Director, MEC

Gavin Johnson

Jim Hodgkins

2:45 ^PM

Pitch@Palace Showcase

NewGen Stage

Advertising Week Europe will present finalists from the latest Pitch@Palace cohort.

Pitch@Palace is founded by The Duke of York and supports Entrepreneurs with accelerating and amplifying their businesses.

2:45 ^PM

Sports & Entertainment Lessons From Sport: How To Build A Winning Team

Shutterstock Stage

Join ESPN’s Tom Hamilton for a discussion on what makes a winning team with record-breaking England Rugby head coach Eddie Jones and Maggie Alphonsi, former England captain and 2014 Women’s Rugby World Cup winner.

Tom Hamilton Rugby Editor, ESPN

Maggie Alphonsi MBE Rugby World Cup Winner, England Rugby

Alan Fagan Group Sales Director EMEA, ESPN

Eddie Jones Head Coach, England Rugby

Tom Hamilton

Maggie Alphonsi MBE

3:00 ^PM

Agency 1-1 Marketing in the Age of Intelligence

IPA Centenary Stage

When was the last time you had a conversation with a brand like a friend? You simply don’t. You have highs and lows. And in most cases, they’re few and far between. But with the emerging creative canvas of Machine Learning, Artificial Intelligence, Natural Language Processing, AR and VR there has never been greater opportunity for a brand to genuinely achieve a 1-to-1 relationship with someone.

This talk will explore how recent R/GA innovations such as the award-winning
Nike On Demand service, Unilever’s Little Brush Big Brush Facebook chatbot and The Cosmopolitan’s newest concierge ‘Rose’ are enabling consumers to have conversations with new friends.

Alex Wills Executive Director of Content, R/GA

Alex Wills

3:15 ^PM

Renaissance: A New Creative Value System

Fast Company Stage

The modern world is powered by technology and data, which in turn is reshaping culture and commerce. For the creative process, this is both liberating and confining, but the real driving force of the digital economy comes down to ideas. To fully unlock the power of ideas, we need a 21st Century Renaissance that collides art and science to bring about a new creative value system.

Tracy De Groose CEO, UK & Ireland, Dentsu Aegis Network

Ali Hanan Founder & Creative Director, Creative Equals

Alex Miller Creative Director of VICE UK, Vice

Dave Birss Founder, Editor & Human, OpenForIdeas.org

Mikela Eskenazi Brand Partnerships Director EMEA, Blippar

Tracy De Groose

Ali Hanan

3:30 ^PM

Data & Analytics Was Hillary ‘Trumped’ By Weak Strategy Or Strong Data?

The Guardian Stage

The 2016 US election was the most contentious, poisonous and surprising the world has ever witnessed. No one really believed Trump would win, not even him. But he did! How exactly did Trump beat Hillary to become the 45th POTUS? Was it a better communications strategy and execution? How important was data? Were darker forces at play? Industry experts will debate and discuss the communications strategy that put 'The Donald' in the White House and ask what this might mean for 2017 elections in France, Germany and elsewhere.

Chris Binns Joint Chief Strategy Officer, MediaCom

Paul Springer Associate Dean, External Development, UEL

Alex Steer CSO, Maxus Global

David Wilkinson Lead Data Scientist, Cambridge Analytica

Craig Tuck Managing Director, UK, RadiumOne

Chris Binns

Paul Springer

3:30 ^PM

Mobile Cheetah Mobile Mixer

Workshop Stage

Date: March 21st, 2017
Time: 15:30 ~ 17:30
Venue: Picturehouse Central, Stage 7 (Level 4)

15:30 Reception
16:00 Welcome Speech by Morden Chen, General Manager of APAC Ad Sales, Cheetah Mobile
16:10 Cheetah Ads Intro by Michael Murray, Director of Ad Sales, Cheetah Mobile
16:20 Raffle
16:30 Networking

3:30 ^PM

Sports & Entertainment Fans Come First In Entertainment Marketing

Shutterstock Stage

To get ahead and survive the seismic shifts shaking up the entertainment marketing sector, businesses need to be mindful of fan-centric strategies that will help to shape not just content, but packaging and distribution, as the industry quickly transitions to a direct-to-consumer media space. Nowhere is the competition fiercer than in the entertainment business, and experts from the entertainment and media arenas weigh in on how to keep up with the evolving space and how to get ahead of the competition.

Join us for a Q&A with Richard Hammond on fan engagement, the launch of DRIVETRIBE and the Grand Tour, followed by a roundtable discussion.

Richard Shea Co-Founder, Shea Communications & Tailgating Institute

Richard Hammond Co-Founder, DRIVETRIBE

Mark Boyd Co-Founder, Gravity Road

Jonathan M. Perelman Head, Digital, ICM Partners

Richard Shea

Richard Hammond

3:45 ^PM

Advertising Futures: Connecting Industry & Academia

NewGen Stage

Advertising Week Europe and London College of Communication collaborated on a unique project with undergraduate Advertising students. The students were tasked with creative strategic B2B content that amplified the themes of the event before, during and after the week. LCC’s Advertising degree is the only industry degree based in an art school in central London and aims to turn out graduates who are both strategic and creative by bringing together practice and research and the worlds of academia and industry.

Dr. Paul Caplan Course Leader BA in Advertising, London College of Communication

Michael Stalker Student BA Advertising , London College of Communication

Stefan Williams Student BA Advertising, London College of Communication

Jesselyn Neo Student BA Advertising, London College of Communication

Ieva Bauzyte Student BA Advertising , London College of Communication

Gabriele Vaicyte Student BA Advertising, London College of Communication

Georgina Davenport Student BA Advertising, London College of Communication

Amy McGowan Student BA Advertising, London College of Communication

Stephanie Son Student BA Advertising, London College of Communication

Vivienne O'Hanlon Student BA Advertising, London College of Communication

Dr. Paul Caplan

Michael Stalker

4:00 ^PM

Agency Swizz Beatz/Magnetic:Evolving Brand Sponsorships And How We Tap Into Celebrities

IPA Centenary Stage

Considering the ever-changing landscape of our society and consumer needs, is it time for brands to rethink how they work with celebrities? Shaking things up, Bacardi brought Swizz Beatz on as its Global Chief Creative for Culture, creating an authentic celebrity partnership that’s helping the brand connect with consumers on a deeper level. Join Magnetic's CEO, Brian Schultz, and Swizz Beatz to hear about their partnership with Bacardi on No Commission, and Swizz Beatz’ other projects with the brand.

Swizz Beatz Global Chief Creative for Culture, Bacardi

Brian Schultz CEO/Partner, Magnetic Collaborative

Swizz Beatz

Brian Schultz

4:15 ^PM

Data & Analytics Marketing To Emotions: The Humanity In The Data

The Guardian Stage

We know that emotive content and messages work best, as all studies on virality point to that fact. Since people feel first and think second, emotion is what stands out from the clutter and is remembered most. There’s no dispute that algorithmic purchases improve ROI and aid in more efficient spend, but are we forfeiting connecting with our audiences in a visceral way because of our relentless drive towards automation and efficiency? Emotion and data — can marketers have it both ways? Learn how brands and agencies are using data and tech while still developing, telling and marketing meaningful messages to the consumer.

Scott Allen CMO UK, Microsoft

Shula Sinclair Global Strategy Partner, MEC

David Burnand Director of Enterprise Marketing EMEA, Adobe

Rich Harris GVP, Oracle Data Cloud

Jay Sears SVP, Media Solutions, Mastercard

Scott Allen

Shula Sinclair

4:15 ^PM

Access Vs. Ownership

Shutterstock Stage

The days of owning your music collection, car, house and even dog seem to be coming to an end as the sharing economy takes hold and streaming becomes the primary means of media consumption. Spotify will host this session, discussing how they personalise the audio experience for a generation that streams rather than owning their music. The panelists will look at how advertising plays its role in the new sharing and streaming economies and the implications for brands of this shift to access over ownership.

Chris Forrester UK Country Manager, Spotify

Andrew Mortimer Director of Media, Sky

Andy Batty General Manager (UK), One Fine Stay

Rikke Rosenlund Founder, BorrowMyDoggy

Rian Shah Chief Strategy Officer, OMD UK

Cameron Clarke Deputy Editor, The Drum

Andrew Mortimer

4:15 ^PM

Marketing to the Future: A CMO’s roadmap to Digital Transformation

Fast Company Stage

CMOs in the age of digital transformation have revenue accountability and a seat at the boardroom table. How are we building customer centric organisations, using the intelligent cloud and what does marketing AI mean? Top marketers from Microsoft and Adobe explore our changing roles as marketers and whether the digital transformation that got us here can equip us to succeed.

Grad Conn GM and CMO, Microsoft

Simon Morris Senior Director, Campaign Marketing, Consumer and SMB, Adobe

Grad Conn

Simon Morris

4:45 ^PM

The Lost Generation

NewGen Stage

Why is the ad industry losing its appeal to today's young creatives? Does advertising's mix of art and commerce still make it one of the the most sought after creative careers? Or is it archaic and irrelevant compared to the wealth of new opportunities opening up to top creative minds? In a must-watch panel discussion for anyone interested in the future of advertising, alumni of the world's most awarded ad school try to find the answer.

Seb Royce Co-Founder, Kindeo

Imogen Wethered Co-Founder, Qudini

Martin Headon Copywriter, BMB

Rosie Lewis Creative Strategist, Metro

Tom Fenwick-Smith Creative Director, Rewind

Seb Royce

Imogen Wethered

5:00 ^PM

Data & Analytics Measuring Up

The Guardian Stage

With the wealth of technology leveraging the increased availability of audience and consumer data to enhance targeting, it is the dawn of a new era when it comes to measuring the effectiveness of advertising spend. Now marketers are discovering new solutions and approaches to measure the effectiveness of a modern advertising campaign. Come engage in a panel discussion with leaders in audience measurement as they explore both the opportunities and the challenges in today's data ecosystem.

Jane Christian Head of Business Science, MediaCom

Terrie Brennan EVP/General Manager, Advertiser Solutions, Nielsen

Tony Evans Director of Marketing Science EMEA, Facebook

Jasper Jackson Assistant Media Editor, Guardian News & Media

Jane Christian

Terrie Brennan

5:00 ^PM

Agency Harnessing Fame For The Greater Good

IPA Centenary Stage

Join PR legend Matthew Freud and author Danny Rogers for this insider look at what it takes to harness the power of celebrity in order to Shake the World – including Bono’s efforts to tackle AIDS & Malaria.

Matthew Freud Founder & Chairman, freuds

Danny Rogers Author Campaigns that Shook the World, Editor in Chief, PRWeek

Matthew Freud

Danny Rogers

5:15 ^PM

Sports & Entertainment Life Through A Lens: Creative Collaboration In The World Of Film And Music

Shutterstock Stage

With the worlds of film, music and visual arts more tightly knit than ever before, will long term collaborations become more central to an artist's visual output, and how will NME work with them? Tom Rowlands (The Chemical Brothers) and their long-term visuals guru and film director Adam Smith discuss their 20 yr partnership and recent work on the feature film "Trespass Against Us" starring Michael Fassbender. They will be joined by music photographer and NME regular Dean Chalkley, plus Felix White of The Maccabees

Jason Bick Creative Director, Innovation Group, Time Inc.

Dean Chalkley Photographer

Tom Rowlands Musician

Adam Smith Commerials and Film Director, Adam Smith

Felix White Guitarist & Songwriter, The Maccabees

Charlotte Gunn Editor, NME.com

Jason Bick

Dean Chalkley

5:15 ^PM

Fast Company Founders with LADbible

Fast Company Stage

Join Fast Company's Michael Grothaus in conversation with LADbible Co-Founder Arian Kalantari and team members lifting the lid on how it built a community of millions and became the voice of a generation worldwide.

Michael Grothaus Writer, Fast Company

Arian Kalantari Co-Founder, LADBible Group

Michael Grothaus

Arian Kalantari

5:30 ^PM

AWE Connects

Delegates Lounge - Level 1

Come meet and network with your fellow Delegates from all over the world at a special cocktail reception, hosted by Clear Channel.

6:30 ^PM

Cosmopolitan: A Celebration of Female Talent

The Orangery at Kensington Palace

Honouring 2017's female icons of the advertising industry and discovering the millennials shaping the future recognised by last year's honourees, Sarah Mansfield, VP of Global Media, Unilever, Cecile Budge, Managing Director, Prestige Products UK & Ireland at Procter & Gamble, and Philippa Brown, CEO, OMG UK.

Duncan Chater CRO, Hearst UK

Georgina Holt Publisher, Cosmopolitan UK, Hearst UK

Farrah Storr Editor, Cosmopolitan UK, Hearst UK

Duncan Chater

Georgina Holt

6:30 ^PM

DCM Film Club Presents Disney's Beauty And The Beast

Fast Company Stage

Digital Cinema Media (DCM) & The Walt Disney Company are proud to host the official movie night at Advertising Week Europe. This exclusive family-friendly screening will be of Disney’s Beauty and the Beast, the spectacular live-action retelling of the studio’s animated classic. The film refashions the classic characters from the tale as old as time for a contemporary audience and the fantastic cast includes Emma Watson as Belle, Dan Stevens as the Beast, and Luke Evans as Gaston. Sign up at dcmfilmclub.eventbrite.com

10:00 ^PM

Stand Up Live

Ronnie Scott's Jazz Club

John Bishop lights up the stage in a very special appearance at Ronnie Scott's Jazz Club as part of Advertising Week Europe.

By Invitation Only

Lyric Theatre

Fast Company Stage

The Guardian Stage

Shutterstock Stage

IPA Centenary Stage

NewGen Stage

Workshop Stage

Fortnum & Mason

KOKO

Ronnie Scott's

Snapchat Secret Garden

St. James's Palace

Kensington Palace

Agency

Data & Analytics

Presented byMedia iQ

Leadership

Mar Tech

Marketer's Innovation

Mobile

Presented byPubMatic

Native Ad Forum

Presented byShareThrough

Sports & Entertainment

Storytelling

Video

Search Events