Events: Europe 2017 | Calendar / Advertising Week

8:00 ^AM

The Telegraph Leadership Breakfast. Brand Britain: Reasons To Be Cheerful

Ronnie Scott's Jazz Club

It's time for Britain to evolve, to build on its identity and to show the world what it stands for. The Telegraph's breakfast will provide real perspective on the business opportunities ahead.

Chris Evans Editor, The Telegraph

Liam Fox Secretary of State for International Trade,

Rohan Silva Entrepreneur & Former Adviser To David Cameron,

Chris Evans

Liam Fox

9:15 ^AM

Nicola Mendelsohn In Conversation With Gary Barlow

Fast Company Stage

Coming soon.

Gary Barlow Singer-Songwriter & Record Producer , Take That

Nicola Mendelsohn CBE VP EMEA, Facebook

Gary Barlow

Nicola Mendelsohn CBE

9:30 ^AM

Video Transitioning to Vertical Video

The Guardian Stage

Mobile users are increasing video consumption on mobile and transitioning from a horizontal viewing experience to vertical. See how Cheetah Mobile is extending vertical video across all mobile moments.

Michael Smith Agency Director, Cheetah Mobile

Paul Gubbins Independent AdTech Consultant

James Hill Commercial Director, Teads.tv

Lisa Menaldo Chief Revenue Officer, Chalk Global

Michael Murray Director of Ad Sales, Cheetah Mobile

Celine Saturnino Chief Commercial Officer, Total Media

Michael Smith

Paul Gubbins

10:00 ^AM

Native Ad Forum Sharethrough Native Ad Forum

Shutterstock Stage

Returning to Advertising Week Europe for the third consecutive year, the Native Ad Forum from Sharethrough provides insight from a number of key industry thought leaders through the eyes of both brand marketers and publishers. We will host a series of talks and panels to interrogate how Native has matured and what the future holds.

10:00AM - OPENING REMARKS

Ally Stuart Regional Director, EMEA, Sharethrough

10:05AM - KEYNOTE "WHY NATIVE IS THE ONLY VIABLE OPTION FOR MOBILE"

Patrick Keane President, Sharethrough

10:25AM - ADVERTISER LIGHTNING TALKS: THE ATTENTION ECONOMY

Luke Barnes SVP & Commercial Director, VICE

Alistair Shrimpton EMEA Director of Development, Match Group

Daniel Fisher Managing Director, Playbuzz

Jourdan Loffredo EMEA Director, MOAT

11:10AM - ADVERTISER PANEL “THE CONVERGENCE OF PROGRAMMATIC AND NATIVE”

Michael Mullaney Director of Audience & Programmatic, UK, Yahoo

Mike Gaffney CRO, Sharethrough

Dan Larden Global Strategic Partnerships Director, Infectious Media

James Patterson GM UK, The Trade Desk

Celine Saturnino Chief Commercial Officer, Total Media

11:50AM - PUBLISHER LIGHTNING TALKS: IS THE AD FUNDED INTERNET SUSTAINABLE?

Tom Davis CMO, Forbes

Faisal Karmali Business Ops Director, CNN International

Jonathan Kitchen Head of Sales, LADbible Group

12:30PM - PUBLISHER PANEL “FRENEMIES WITH BENEFITS - ARE PLATFORMS A THREAT TO PUBLISHERS?”

Ben Putley Strategic Partner Director, Sharethrough

Tia Castagno Global Head of Innovation & Content, Vizeum

Lauren Dick Head of Emerging Platforms, Mail Online

Oliver Lewis Director of Digital Strategy, News UK

Alicia Navarro CEO & Co-Founder, Skimlinks

Ally Stuart

Patrick Keane

10:00 ^AM

Agency Long Live The Independence

IPA Centenary Stage

There’s a power in keeping your independence, particularly in an industry caught in the midst of the ‘merger era.’ Today, the ability to remain the nimble, lone-wolf agency among holding companies and big conglomerates is celebrated, and often sought after by big-time clients looking for a boutique, creative point- of-view. But are these independent agencies missing out on the resources made available to conglomerates? What are the pitfalls to staying true in order to maintain your independence? Leaders of independent shops discuss how and why they dodge acquisition and both the benefits and deficits in doing so.

Ronald Urbach Chairman, Davis & Gilbert LLP

Jason Harris President/CEO, Mekanism

Patrick Hickey CEO, Rothco

Jackie Stevenson Founding Partner & Global Managing Director, The Brooklyn Brothers

Ronald Urbach

Jason Harris

10:00 ^AM

AWE Marketing Academy Boot Camp

NewGen Stage

For the first time, Advertising Week Europe is bringing you The Marketing Academy Boot Camp. Exclusively for NewGen delegates, this exciting, two-day opportunity was created for rising stars and marketing leaders to come together for a unique learning experience.

Day One's Focus is People & Purpose: Become an Inspirational Leader and Change Maker

Build high performing teams, inspire phenomenal results, boost leadership skills. Understand ‘purpose’ in every context, pay forward learning into charity sector, be an ambassador for change.

Thomas Barta Author, The 12 Powers of a Marketing Leader

James Brett Founder, Plant For Peace

Mark Denton Founder, Coy Communications

Penny Ferguson Author, Founder, The Living Leader

Gail Gallie CEO, Jamie Oliver Food Foundation

Thomas Barta

James Brett

10:15 ^AM

Millennials: Meet Your Future Boss

Fast Company Stage

We’re all going to be working ‘till we’re 75, but not in an office. 9-5 isn’t a thing and no-one picks up their landline phone any more. The working world is changing, fast. And the people best equipped to deal with those changes? The millennials that we’re all so busy writing off as ‘lazy and apathetic.’

Nikki Austen Brand and Innovation Consultant, The Future Laboratory

Paul Davies Consumer Marketing Director, Microsoft

Rebecca Holman Editor, The Debrief, Bauer Media

Matt Rennie Managing Director, The Box Plus Network

Charlie Hedges DJ, Kiss FM

Nikki Austen

Paul Davies

10:15 ^AM

Video Thinking About Video In A Visual Future

The Guardian Stage

Think about Trump and the uniquely visual nature of his presidency. Now imagine reporting on him without the power of video to speak truth to power.

With a growing economy of inventory to play with, including virtual reality, branded content, live video and long form documentaries, how can brands unlock new ways of telling stories. How is video shaping our future?

Christian Bennett Executive editor for visual journalism , The Guardian

Adam Harris Director of Custom Solutions Europe, Twitch

Adam Foley Commercial Strategy Director, The Guardian

Ben Kerr Chief Strategy Officer, Somethin' Else

Louise Brown Product Manager, Wellcome Education

Christian Bennett

Adam Harris

10:30 ^AM

Artificial Intelligence For Real Understanding

Workshop Stage

Learn all you need to know about Artificial Intelligence. Watch a talk that features real AI to demonstrate a use case and then breakout into groups to ideate how your team can use AI for your brand. At the end, you'll leave with a basic sketch and, time permitting, a prototype.

Vince Lynch CEO, IV.AI

John Martin CTO , IV.AI

Neil Stubbings MD Europe, IV.AI

Vince Lynch

John Martin

10:30 ^AM

How To Snapchat

Snapchat Secret Garden

Millions of people use Snapchat every day to talk with their friends, express how they feel, and learn about the world. Whether you’d like a quick refresher on Snapchat’s latest features, or want to see how Snapchatters engage with brand advertising every day, we’re here to help! Two real-life Snapchatters will walk you through the app - and you’ll emerge knowing exactly why millions use it every single day. Places are limited to 15 for this exclusive workshop, so please come early!

Max McQuillan , Snap Inc.

Max McQuillan

11:00 ^AM

Agency Ending ‘Tech Tourism’: 10 Marriage Vows For Agencies & Start-ups

IPA Centenary Stage

Join us for the launch of a new IPA initiative – a charter enshrining good practice commitments for agencies that want to deal fairly and openly when partnering with start-ups. At Advertising Week 2016, we heard some case examples of what not to do when entering this new and exciting area. Since then we've been collating more examples of good and bad behaviour from agencies, start-ups and intermediaries.

Dominic Mills Columnist, Mediatel

Hannah Blake Business Development Lead, Founders Factory

David Caygill Creative Technology Director, iris Worldwide

Jim Kite Global Head of Partnerships, Business Transformation, Publicis Media

Tom New Co-Founder, Formisimo

Lawrence Weber Managing Partner Innovation, Karmarama

Dominic Mills

Hannah Blake

11:00 ^AM

Video Accessing The Digital Future (and Present) of Live Sports Video

The Guardian Stage

Discovery-owned Eurosport, the number one sport destination in Europe and BAMTech, a leading technology services and video streaming company owned by MLBAM, The Walt Disney Company and the National Hockey League, have joined forces to supercharge the Eurosport Player, which will over the course of 2017 bring BAMTech's proprietary tech to other European content partners through a new venture (BAMTech Europe). Featuring its vast array of content rights, Eurosport Player, the only pan-European platform that provides a uniquely personalised approach will bring fans the most expansive access to live action at every touch point - anytime, anywhere via over-the-top platforms. The two companies will be joined by a special guest panelist for a thought-provoking discussion on the state of streaming.

Rowan Cheshire Freestyle Skier , Team GB

Arjun Kharpal Tech Correspondent, CNBC

Jeffrey Volk SVP, Business Development, MLB Advanced Media

Ralph Rivera MD, Eurosport Digital

Rowan Cheshire

Arjun Kharpal

11:15 ^AM

Bossin' It: Get Gaming Or Get Played

Fast Company Stage

Believing video games are just for geeks is a cliché that’s decades past its sell-by date. Video gaming is a big business. The industry makes more money than Hollywood, and today, it’s a driving force behind mainstream fashion, film, music, celebrity, and sport.

Rick Edwards Presenter of BBC3’s Free Speech, and author of ‘None of The Above’.

Kieran Long Keeper of the Design, Architecture & Digital Department, V&A Museum

Jo Twist CEO, UKIE

Hollie Bennett Community Manager, Sony

George Panayotopoulos Global Gaming Content & Partnerships, YouTube

Rick Edwards

Kieran Long

11:15 ^AM

How To Snapchat

Snapchat Secret Garden

Millions of people use Snapchat every day to talk with their friends, express how they feel, and learn about the world. Whether you’d like a quick refresher on Snapchat’s latest features, or want to see how Snapchatters engage with brand advertising every day, we’re here to help! Two real-life Snapchatters will walk you through the app - and you’ll emerge knowing exactly why millions use it every single day. Places are limited to 15 for this exclusive workshop, so please come early!

Garrett Rothstein , Snap Inc.

Garrett Rothstein

11:30 ^AM

Sound And Colour

Workshop Stage

A short journey from darkness to enlightenment on the true power of sound and radio – the original 'Virtual Reality' medium. How sound adds colour to our lives, thoughts, memories, feelings and the multiplier effect that can have on your ROI in the digital age. Session features a special performance by the Beatbox Collective.

John-Paul Hughes Group Creative Director, Bauer City Network, Bauer Media

The Beatbox Collective , 5th Element Agency

John-Paul Hughes

The Beatbox Collective

11:45 ^AM

Video Telling Stories Across Screens

The Guardian Stage

Humans are hard wired to understand the world through stories. Give a lecture and people are tacitly engaged – tell a great story and they’re riveted. But what happens when we complicate the way we tell our stories and deliver our messages? As more screens are continually introduced into the media and video space, telling effective stories becomes increasingly more difficult. Many say that to deliver better advertising, particularly in the video world, we need to view the ecosystem through a single lens. Listen as experts discuss why the most effective advertising, and storytelling, is that which has a unified, holistic approach, as opposed to one that only solves one part of the equation.

Matt Cory Commercial Director of Spark Solutions, The Telegraph

Jana Eisenstein Managing Director EMEA, Videology

Claudia de Wolff Director, Creative Content & Programming, Vevo UK

Simon London Head of Video, Shortlist

Michael Vromans Creative Director, DPDK

Matt Cory

Jana Eisenstein

12:00 ^PM

Agency Cultivating Creativity: Unleashing The Power Within Every Human Brain

IPA Centenary Stage

CP+B London’s rallying cry is ‘Creativity is the Cure’. We believe creativity should be recognised and nurtured as a universal, powerful and transformative attribute of the human race – one which fosters societal well-being, contributes to the development of dynamic economies and unlocks intellectual capital for businesses.

But first perhaps we all need to better understand what ‘creativity’ actually means to the human brain.

Dave Buonaguidi CCO, CP+B London

Balder Onarheim Co-Founder, Copenhagen Institute of Neurocreativity

Dave Buonaguidi

Balder Onarheim

12:00 ^PM

Snapchat Discover Picnic: B/R

Snapchat Secret Garden

Publisher Stories, in the Discover side of Snapchat, are stories by the world’s top publishers, combining the aesthetics of magazines and the playfulness of Snapchat. Come to a picnic in the Snapchat Secret Garden, hosted in this session by B/R. Please note, places are limited to 15 for this exclusive workshop, so please come early as it will be first-come, first served!

Jesse Shaw Director of Business Development UK, Bleacher Report

Lee Walker Global Managing Editor, Bleacher Report

Nathan McVittie Social Designer, Bleacher Report

Andrew McDowell Sr. Sales Planner , Bleacher Report

James Grigg Director of Global Operations, Bleacher Report

Jesse Shaw

Lee Walker

12:15 ^PM

Daily Debate: The Slogan 'Take Back Control' Has A Con At Its Heart

Fast Company Stage

Both Donald Trump’s “Make America Great Again” campaign and the case for Brexit sold the notion of regaining national independence, of taking back control from multinational bodies and unaccountable technocrats. But in our ferociously interconnected world of complex trade deals, mobile capital and large scale immigration, isn’t that just a big con? Is the appeal to national sovereignty a piece of dangerous nostalgia? Or is it a precious piece of our national and our democratic heritage which we lose at our peril?

Michael Gove MP for Surrey Heath , House of Commons

Jeremy O'Grady Editor-in-Chief, The Week

Stephen Kinnock MP for Aberavon , House of Commons

Michael Gove

Jeremy O'Grady

12:15 ^PM

Bing Culture + Commerce Lunch Series

Fortnum & Mason Piccadilly

Exclusive lunch discussion shaped around the question, ‘can you build brand chemistry with data science?’

Ravleen Beeston, UK Sales Director of Bing Ads invites the IPA and other partners to discuss what the new technology developments mean for marketers, how to influence consumer behaviour online and how to deliver personalisation at scale.

By Invitation Only + Platinum Delegates

Ravleen Beeston Head of Sales, Bing UK, Microsoft

Ravleen Beeston

12:30 ^PM

Video The Future of Content: Community, Circulation & Classy Trainers

The Guardian Stage

Content is changing. We're moving away from the old model of traditional news brands distributing editorial content through their formal channels. We're evolving into a world of circulation where consumers and platforms move news and content around. We now have young influencers producing content — such as photographs of new trainers gaining thousands of likes and comments - alongside news brands sharing content with other news brands and platforms to gain reach.

Nigel Clarkson MD and Commercial Director, Yahoo UK

Sue Unerman Chief Transformation Officer , MediaCom

Nicholas Petche Editor-in-chief, Yahoo UK

Louise Rumball Founder, Chapter Three

Nigel Clarkson

Sue Unerman

12:30 ^PM

Digital Darwinism: Survival Of The Cutest

Workshop Stage

With CGI now so sophisticated consumers are unable to distinguish between real and unreal. Hear Oscar winning VFX studio, MPC reveal their biggest secrets in character animation. Using case studies including record breaking John Lewis ‘Buster the Boxer’ animated Christmas campaign and The Jungle Book - both pushing creativity and VFX to new limits - Creative Director Diarmid Harrison-Murray provides fascinating insights into the creative methodology involved in making photorealistic creatures.

Diarmid Harrison-Murray Creative Director, MPC

Diarmid Harrison-Murray

1:00 ^PM

Agency Whatever Happened To The Likely Lads? The Future Face of Marketing to Men

IPA Centenary Stage

Our stellar panel will discuss how marketing to men has evolved and where they see it heading. Time Inc's Mark Frith will be joined by David Gandy, the world's most iconic male model; Robin Wight, legendary copywriter and president of The Engine Group; Time Inc. UK's CEO Marcus Rich; Jonathan Durden, co-founder of PHD Media and in recent years, of Below the Belt men's grooming products. The expertise and very opinionated reputation of this panel makes it a session you won't want to miss.

Mark Frith Editor-in-Chief Look & Now magazine, Time Inc. UK

David Gandy Model, Designer, Philanthropist

Jonathan Durden Founder, BTB Grooming

Robin Wight President, Engine

Marcus Rich CEO, TIME Inc. UK

Mark Frith

David Gandy

1:00 ^PM

Snapchat Discover Picnic: VICE

Snapchat Secret Garden

Publisher Stories, in the Discover side of Snapchat, are stories by the world’s top publishers, combining the aesthetics of magazines and the playfulness of Snapchat. Come to a picnic in the Snapchat Secret Garden, hosted in this session by VICE. Please note, places are limited to 15 for this exclusive workshop, so please come early as it will be first-come, first served!

Olly Osborne Head of Social, Europe, VICE

Jessie Callaghan Senior Marketing Executive , VICE

Jordan Joseph Channel Manager, Vice

Olly Osborne

Jessie Callaghan

1:15 ^PM

Marketer's Innovation Influencer Generated Content: How To Unlock The World’s Creativity

Shutterstock Stage

A study by Deloitte revealed that word-of-mouth generated more than twice the sales of paid advertising. Word-of-mouth today includes content creation. As your customers become creators, brands have a whole new network of publishers and broadcasters.

Jules Lund from social influencer marketplace TRIBE, Stephanie Sarantakos from Selfridges and illustrator and content creator Akvile Lesauskaite join us to explore how to unlock and nurture creativity of individuals, and reveal the brand benefits of doing so.

Jules Lund Founder, TRIBE

Stephanie Sarantakos Senior Marketing Manager, Selfridges

Akvile Lesauskaite Fashion illustrator & content creator

Jules Lund

Stephanie Sarantakos

1:15 ^PM

Video The Power Of Visibility: Equality In The Age Of YouTube

The Guardian Stage

One of the most powerful tools we have in protecting marginalised communities and promoting equality for all is visibility and representation. That’s what makes the work of Rose Ellen Dix and Rosie Spaughton (“Rose and Rosie” on YouTube) so integral to the LGBTQ community, and to social change agents at large. Together they are fearless in discussing often difficult subjects – from sexuality to discrimination and more.

Rose Ellen Dix Co-Creator, Rose Ellen Dix

Nick Farnhill CEO & Co-Founder, POKE

Rosie Spaughton Co-Creator, Rose Ellen Dix

Rose Ellen Dix

Nick Farnhill

2:00 ^PM

Video B2B Masterclass: How Do The World’s CEOs Consume & Share Videos?

The Guardian Stage

As a client you’ve spent time and money producing great video content, and as an agency you are tasked with ensuring reach and amplification. But how do you ensure your video reaches senior business decision makers? Ros Shaw from Alpha Grid will share learnings from a new research piece into the habits of B2B users and how best to reach them.

Roslyn Shaw Managing Director, Alpha Grid

Enzo Diliberto Global Insight Director, Financial Times

Kayode Josiah Head of Commercial Development, Video & Audio, Financial Times

Roslyn Shaw

Enzo Diliberto

2:00 ^PM

Marketer's Innovation Transformation: The New Marketing Reality

Shutterstock Stage

We have seen significant shocks in business and politics over the past year. The key to modern brand building is to create communities that understand and reflect customer needs. But it seems those needs are changing fast and businesses need to transform to win.

Feilim Mackle CEO, Dixon’s Carphone Warehouse Service

Suki Thompson CEO, Oystercatchers

Sophie Walker Leader, Women's Equality Party

Feilim Mackle

Suki Thompson

2:00 ^PM

Agency The Truth About Britain

IPA Centenary Stage

In a context of increasing uncertainty – political, institutional, & cultural – how do brands calibrate for shifting behaviours, attitudes, & beliefs? A panel of experts will debate the mood of the contemporary British public based on a new UK-wide consumer study – from McCann Worldgroup's Truth Central unit exploring:
• The macro-level & micro-level truths shaping today
• The impact on business, consumer buying decisions & brand relationships
• Creativity for brands to thrive in tomorrow's Britain

Mark Lund CEO, McCann Worldgroup UK

Rodney Collins Regional Director EMEA, McCann Truth Central

Joey Jones Head of Public Affairs, UK, Weber Shandwick

Edith Bowman Presenter & Broadcaster

Mark Lund

Rodney Collins

2:15 ^PM

In The Moment Storytelling

Fast Company Stage

The way that people communicate has undergone a seismic shift – from text to visual, from staged to in the moment. Instagram has been at the heart of this shift, and as a platform, has evolved more in the last year than in the previous five years combined. Join Amy Cole, Instagram's Director of Brand Development alongside senior industry leaders and Instagram influencers to discuss the evolution and potential of storytelling in 2017.

Amy Cole Head of Brand Development, EMEA, Instagram

Leila Thabet Global Director of Content & Engagement , ASOS

Tony Davidson Executive Creative Director, W+K London

Adam Bracegirdle Creative Director, VICE, UK

Amy Cole

Leila Thabet

2:30 ^PM

#WhatsHappening

Workshop Stage

At a time when there is so much happening in the world, Twitter has never been more relevant and important.

Quite simply when the world wants to see what's happening, it turns to Twitter.

For advertisers Twitter provides a unique and powerful opportunity to connect with a growing and influential audience in a discovery mindset. While changes to Twitter's product and the growth of video now provide a wealth of creative opportunities that simply didn't exist this time last year.

David Wilding Director of Planning, Twitter

Eimear Lambe Head of Brand Strategy, Twitter

David Wilding

Eimear Lambe

2:45 ^PM

Video Virtual Reality + Branded Content

The Guardian Stage

Use of VR by publishers and brands is growing at an exponential pace, but what happens when the two intersect? This session looks at how VR is being used for branded content, what’s worked so far and what the future holds for immersive video storytelling.

Nina dos Santos Europe Editor, CNNMoney

Dan Calladine Head of Media Futures, Carat

James Hunt VP, Create, CNN International Commercial

Chris Cardew Head of Strategy, Mindshare

Tarif Sayed Head of VR Technologies, Nokia

Nina dos Santos

Dan Calladine

2:45 ^PM

Marketer's Innovation Emotional Intelligence: The Next Data-Driven Revolution In Marketing

Shutterstock Stage

Imagine a world where you could truly understand your brand’s emotional benefits, measure them at scale, generate the same feelings across all touch points & address the ‘so what’ by mapping them back to underlying consumer trends. Foresight Factory and Sensum are pioneering new capability, by blending predictive trends data with non-conscious implicit testing to quantify the emotional intelligence of brands. Join us as we present & discuss the findings of our ground-breaking analysis of Emotionally Intelligent brands.

Meabh Quoirin CEO & Co-Owner, Foresight Factory (Formerly Future Foundation)

Nicolas Coat Brand Intelligence, Nissan Europe

Gawain Morrison CEO & Co-Founder, Sensum

Andrew O'Sullivan Head of Marketing, Casall

Aaron McGrath Sales Director, Bing Ads, UK, Microsoft

Meabh Quoirin

Nicolas Coat

3:00 ^PM

Agency Can Robots Crash The Creative Party?

IPA Centenary Stage

Forget Mad Men vs. Math Men – it’s now Mad Men vs. The Machines.
Forward-thinking creative agencies are beginning to investigate how they work with A.I., following the lead set by media agencies. But where does real potential lie and how much will creative agencies have to change? Is A.I. going to fundamentally transform the DNA of how they operate and mean the end of capturing ‘lightning in a bottle’? What skill sets will the ECD of the future need or are they redundant?

Pete Conolly Creative Director, MPC Creative

Jon Goulding Founding Partner, Atomic London

Branwell Johnson Director of Content, Propeller PR

Henrik Busch UK Managing Partner, Blackwood Seven

Jon Carney Chief Digital Officer, McCann Worldgroup

Pete Conolly

Jon Goulding

3:15 ^PM

The Marketing Society's Uncomfortable Conversation, with Dave Trott

Fast Company Stage

Join The Marketing Society for an Advertising Week session with a difference where we tell the truth, and nothing but the truth, about our marketing. Our brave, opinionated marketing leaders will address the elephants in the room that we all need to face up to. What needs to be fixed? Where are we failing and why? This is where we have an uncomfortable conversation about our industry.

Dave Trott ECD and Author,

Zaid Al-Qassab Chief Brand & Marketing Officer, BT

Lucien Boyer CMO, Vivendi

Lisa Gilbert CMO, IBM UK & Ireland

Dave Trott

Zaid Al-Qassab

3:30 ^PM

Video The New World Of Video

The Guardian Stage

Everybody knows that digital video has been all the rage for a while now, but as professional creators look to streaming services to distribute their content, should they be concerned about generating revenue through advertising? Are we training new generations of video viewers to watch without brand messages? After all, streaming services are now offering higher subscription fees to eliminate advertising. Will that make digital video consumers hostile to pre-roll, in-stream banners and the like? What will that mean to the YouTube’s, Vimeo’s, and Facebook Live’s of the world? Panelists discuss the new world of video and how streaming services are changing the game for advertisers and viewers alike.

Katie Deighton Video Reporter & Researcher, The Drum

Anna Bateson VP, Platforms & Partnerships, Guardian News & Media

Ed Couchman Head of Agency Relations UK, Facebook

Steve Ford VP Sales Europe, Twitch

Katie Deighton

Anna Bateson

3:30 ^PM

Marketer's Innovation Age is just a number: M&S on stage with Grey London's Vicky Maguire and Jo While

Shutterstock Stage

The over-50s have never been more powerful and adventurous, nor more under-represented in culture and advertising, yet the millennial market is every marketer’s obsession. Rob Weston, Director of Brand and Marketing, joins Vicki Maguire, Executive Creative Director at Grey London to ask: how can we not only represent and appeal to a generation of older people in a way that is meaningful, but in a way that is successful too?

Vicki Maguire ECD, Grey London

Rob Weston Director, Brand & Marketing, Marks & Spencer

Jo Whiley Broadcaster

Katie Derham Broadcaster

Vicki Maguire

Rob Weston

3:30 ^PM

Connected Data For Business Transformation

Workshop Stage

Companies have a wealth of data at their fingertips (Ad-server, Website, CRM) and by combining this data, it's possible to not only run advanced programmatic strategies but to also make transformative business decisions. In this session we will be looking at the techniques involved along the journey to business growth.

Paul Silver Chief Operating Officer, Media iQ

Ruth Zohrer Head of Programmatic Marketing , Mindshare

Dominic Grounsell Global Digital Marketing Director, Travelex

Catherine Newman Chief Marketing Officer, The Times & Sunday Times

Danny Hopwood EVP Programmatic EMEA, Publicis Media - PMX

Paul Silver

Ruth Zohrer

4:00 ^PM

Agency The Rise Of The In-House Agency

IPA Centenary Stage

Insights from new research conducted by ISBA in partnership with Oliver Marketing and Future Thinking.

Debbie Morrison Director of Consultancy & Best Practice, ISBA

Sharon Whale CEO, OLIVER UK

Emily Abbott Managing Director - Communicate, Future Thinking

Emmerson Thaine Head of Design & Production, Sky

Catherine Howard UK & Ireland Marketing Director, Atos

Chris Harris Group Marketing Director, The AA

Debbie Morrison

Sharon Whale

4:15 ^PM

Video The BAME Game

The Guardian Stage

Join Poorna Bell, The Huffington Post UK Executive Editor and Global Lifestyle Head, who will engage in a lively debate to help our industry understand how to create content and engage with different communities without the clichés.

Poorna Bell Executive Editor & Global Lifestyle Editor, Huffington Post UK

Sheetal Parmar Journalist, BBC

Gemma Charles Acting UK Editor, Campaign

Kate Dale Strategic Lead: Brand and Digital, Sports England

Poorna Bell

Sheetal Parmar

4:15 ^PM

When Satire Met Social: Jonathan Pie

Fast Company Stage

The shitstorm gripping global geo-politics isn't all bad – it's ushered in a new golden era of satire. Join actor Tom Walker (aka Jonathan Pie ) fresh from a sell-out tour, for some MEGALOLZ amidst the grim, un-ending political darkness.

Mark Eaves Founder, Gravity Road

Jonathan Pie Self-Loathing News Reporter

Mark Eaves

Jonathan Pie

4:30 ^PM

Take Control Of Your Mobile Engagement Strategy

Workshop Stage

While social media is vital for reaching huge audiences, the platform owners will always dictate the terms of business and leave you fighting for attention amid a sea of other brands. Find out how you can take control and create your own branded platform for engaging with your consumers directly on a daily basis and tap into that habitual behaviour that mobile does so well.

Jonny Kaldor Founder, Pugpig

Jonny Kaldor

5:00 ^PM

Video Did Audio Kill The Video Star?

The Guardian Stage

One of the most cost-effective multi-media tactics on the market, audio storytelling is finally coming of age with more measurement standardisation and efficient ways for brands to engage. In addition, the universal language of music has been drawing brands to streaming services to serve up not only unique playlists but also hard to reach audiences. So, how can you work with streaming services to bond customers to your brand? And is audio reaching the level of video for marketers? We’ll show you when, where, and how to use audio to serve your audience an audible experience that makes a difference.

Richard Shea Co-Founder, Shea Communications & Tailgating Institute

Jed Hallam Managing Partner, Mindshare

Les Hollander Global Head of Audio Monetization, Spotify

Grace Letley Strategic Innovation Director, Vizeum

Tony Moorey Content Director, Magic & Absolute Radio

Richard Shea

Jed Hallam

5:00 ^PM

Marketer's Innovation The Penetration Game: How Over-Performers Achieve Personalisation At Scale

Shutterstock Stage

Everyone is talking about winning through personalisation at scale but who is actually achieving it? A recent study among senior marketers looked at the challenges in creating customer-centric ecosystems and outlined how over-performers are getting that all important single, unified view of their consumers by connecting the dots between how they shop, consume and engage with their brand. Learn about the six essential components required and hear how two brands are prioritising activities and leveraging data to drive growth.

Paul McGowan CMO, Kantar Added Value

Paul Smith Head of Marketing Planning, Research & Effectiveness, RBS

Flemming Thygesen Global Integrated Insight Leader , IKEA

Tim Warner VP, Insights & Analytics Europe & Global Innovation Practice, PepsiCo

Paul McGowan

Paul Smith

5:00 ^PM

Agency Stories Change The World: Making An Impact In Entertainment

IPA Centenary Stage

Social Impact Entertainment comes from the desire to use the power of entertainment and performing arts to inspire social change. In this session, elevenfiftyfive will be exploring this rapidly evolving genre with a selection of cutting-edge industry figures: ourscreen (the UK's leading cinema-on-demand platform discussing My Feral Heart), Altitude Film Distribution (the UK distributor of the Academy Award winning Moonlight) and the filmmakers currently working on the fast-paced urban comedy, Running Out Of Grime.

David Kapur Co-CEO, ourscreen

Richard Williams Film Specialist, elevenfiftyfive

Hamish Moseley Head of Distribution, Altitude Film Distribution

Alex Williams Co-Founder and Co-CEO , Diverse Voices

Dwayne Gumbs Co Founder and Co-CEO, Diverse Voices

David Kapur

Richard Williams

5:15 ^PM

It's Time To Play TV - Gaming Meets TV & Brands Go Virtual

Fast Company Stage

Discover the future of interactive TV and brand engagement with the creators and sponsors of 'Lost In Time', set to launch in Norway the week following AWE.

Rory O'Neill Vice President Brand & Product Marketing , Samsung Electronics

Alexander Solberg Brand and Marketing Manager, Telia Company

Halvor Vislie Chief Operating Officer, The Future Group

Thomas Aass Vice President of Business Development , Discovery Networks

Samantha Glynne VP Branded Entertainment , FremantleMedia

Rory O'Neill

Alexander Solberg

5:30 ^PM

AWE Connects

Delegates Lounge - Level 1

Come meet and network with your fellow Delegates from all over the world at a special cocktail reception hosted by Emerald Street and Mr Hyde, part of the Shortlist Media family.

6:30 ^PM

elevenfiftyfive Presents I Am Not Your Negro

Theatre 6

Following their session Stories Change The World, elevenfiftyfive are proud to present a preview screening of Academy Award nominated, I Am Not Your Negro.

Told entirely in the words of James Baldwin, through both personal appearances and the text of his final unfinished book project, I Am Not Your Negro touches on the lives and assassinations of Malcolm X, Martin Luther King Jr., and Medgar Evers to bring powerful clarity to how the image and reality of Blacks in America today is fabricated and enforced.

11:00 ^PM

Late Night At Ronnie Scott's: Vevo Artist Showcase

Ronnie Scott's Jazz Club

Vevo will be once again hosting its infamous intimate live show at Ronnie Scotts. Join Vevo at the legendary London music venue for an evening of entertainment, with a performance from M.O.

M.O

M.O

Lyric Theatre

Fast Company Stage

The Guardian Stage

Shutterstock Stage

IPA Centenary Stage

NewGen Stage

Workshop Stage

Fortnum & Mason

KOKO

Ronnie Scott's

Snapchat Secret Garden

St. James's Palace

Kensington Palace

Agency

Data & Analytics

Presented byMedia iQ

Leadership

Mar Tech

Marketer's Innovation

Mobile

Presented byPubMatic

Native Ad Forum

Presented byShareThrough

Sports & Entertainment

Storytelling

Video

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