Events: Europe 2017 | Calendar / Advertising Week

8:00 ^AM

RadiumOne Leadership Breakfast: Moneyball Rugby

Ronnie Scott's Jazz Club

How far is data fueling rugby's revolution?

From drones on the training pitch to wearable technology on match days, from social media to Apps, from data science to Artificial Intelligence the pace of change in the sport is relentless.

RadiumOne brings back the UK's leading female broadcaster, Gabby Logan, to ask a panel of rugby experts including England flanker, James Haskell, and British & Irish Lions sponsor, EY, what difference data is making on the field, in the stands and in the boardroom.

Gabby Logan TV Presenter

James Haskell England Rugby Player

Laurence Buchanan Partner | Head of Digital EMEIA Advisory, EY

Gabby Logan

James Haskell

9:30 ^AM

Storytelling Brand Storytelling – the importance of embracing ‘The Dark Side’

Shutterstock Stage

Many brands have jumped on the storytelling bandwagon, but few know (beyond a loose concept) what storytelling actually is or how best to put it to work across the ever expanding list of marketing disciplines.

This session will reveal the structure of stories and how central the idea of dramatic conflict is to the success of a story. But most brands fail to understand there’s no escaping ‘embracing the dark side’ if you are to tell a compelling brand story; in short, without conflict, there is no story.

Ed Woodcock Founding Partner & Director of Narrative , Aesop

Philip Jackson Global Brand Strategist , Mondelēz International

Piers Newson-Smith Head of Brand and Marketing Planning, Direct Line Group

Lulu Skinner Senior Marketing Manager EMEA, Airbnb

Ed Woodcock

Philip Jackson

9:30 ^AM

Time to Talk

Workshop Stage

We are bringing our popular Inclusion@MediaCom series to Advertising Week this year, delving into mental health and wellbeing. It’s no secret this is a hot topic at the moment, but we promise that you won’t have attended anything like this before. We will be bringing inspirational speakers along to share their stories with you, and we recommend you bringing the tissues. Come join us and discover the strength we can all find within ourselves.

Josh Krichefski CEO, MediaCom UK

Josh Krichefski

10:00 ^AM

Agency Trust: Does It Exist In Advertising; Either Between Advertisers & Publishers or Brands & Consumers?

IPA Centenary Stage

We will look into the megatrends, including EU General Data Protection Regulation Pii rules, Programmatic Trading and Content Financing, and how they affect the two most significant areas of trust in advertising: The relationship and evolution of transparency between advertisers, agencies and media owners, and the privacy debate around personalisation and targeting of ads against consumers.

Sam Tomlinson Partner, PwC

Marshall Manson CEO, Ogilvy PR UK

Tim Elkington CSO, Internet Advertising Bureau

Daniel Robb Chief Marketing Officer, Rentalcars.com

Sam Tomlinson

Marshall Manson

10:00 ^AM

AWE Marketing Academy Boot Camp Part 2

NewGen Stage

For the first time, Advertising Week Europe is bringing you The Marketing Academy Boot Camp. Exclusively for NewGen delegates, this exciting, two-day opportunity was created for rising stars and marketing leaders to come together for a unique learning experience.

The Focus for Day Two is Professional & Personal:Become an Exceptional Marketer and Extraordinary Human Being

Skills development in marketing strategy, digital transformation, innovation, leading creativity, behavioural economics, customer insight, future trends. Unleash potential, build confidence, challenge beliefs and change behaviours, improve performance, supercharge communication skills.

Chris Goldson Creative Sales Director, ITV

Jonathan Oliver Global CCO, Unlockd

Steven Overman Global CMO, President Consumer & Film Division, Kodak

Sherilyn Shackell Founder & CEO, The Marketing Academy

Richard Tyler Director of Performance & Possibility, BTFI Ltd.

Chris Goldson

Jonathan Oliver

10:15 ^AM

Empire Presents: Al Gore in Conversation

Fast Company Stage

Former Vice President Al Gore sits down with Empire Editor-in-Chief Terri White on March 23 to discuss An Inconvenient Sequel: Truth To Power, which premiered in late January at the Sundance Film Festival. Set to release later this year, a decade after the two-time Academy Award–winning landmark documentary An Inconvenient Truth was released, the new film follows Gore as he continues his decades long fight to build a more sustainable future for our planet, showing us both the escalations of the crisis and the real solutions we have close at hand.

Al Gore Former Vice President, United States

Terri White Editor-In-Chief, Empire, Bauer Media

Al Gore

Terri White

10:15 ^AM

Mar Tech If advertising is funding terror, what should we do differently?

The Guardian Stage

TV, radio, print media – all held accountable by industry standards that maintain quality and counteract fraud. Why not digital advertising? As brands become national news for the wrong reasons, marketing budgets end up in the wrong pockets and programmatic is scapegoated as the culprit. We ask how we got into this mess, and how we clean it up. If the future of all advertising is programmatic, surely now is the time to act. Is industry self regulation the answer? What would a digital advertising code of conduct look like?

Hamish Nicklin CRO, Guardian News & Media

Anthony Katsur President, Sonobi

Chris Clarke Chief Creative Officer, DigitasLBi

Mark Finney Director of Media & Advertising, ISBA

Laura Jordan-Bambach Creative Partner, Mr President

Hamish Nicklin

Anthony Katsur

10:15 ^AM

Storytelling Production Powerhouses As Content Agencies

Shutterstock Stage

The big production groups – Fremantle, EndemolShine and All3Media – are all creating digital content for brands. They are known for their big TV formats but their understanding of storytelling and audiences mean that they create best-quality branded content that may be more effective than advertising agencies or digital studios.

James Hayr Head of Global Sales, Endemol Shine UK

Jonathan Lewis Head of Digital Partnership Innovation, Channel 4

Samantha Glynne VP Branded Entertainment , FremantleMedia

Selma Turajlic Co-Founder, Little Dot Studios, All3Media

James Hayr

Jonathan Lewis

10:30 ^AM

Rewriting the TV Playbook – what’s in store in the 2020’s?

Workshop Stage

With an explosion in the number of channels, the on demand revolution and screens in everyone’s pocket, the way we watch TV is changing at an electric pace. What will the TV landscape look like in five years from now? Will scheduled television as we know it be dead, will ratings matter, who will be the winners and the losers and will the shows we watch be shaped by way we watch it? Join Radio Times, and a panel of industry experts as they discuss the future of Britain's favourite pastime and what it means for the industry.

Douglas McCabe Opinion leader, Enders Analysis

Ben McOwen Wilson Director of Content Partnerships, YouTube

Ben Preston Editor, Radio Times

Reemah Sakaan Director of Marketing and Media Planning, ITV

Nic Newman Research Associate, Reuters Institute for the Study of Journalism

Zai Bennett Director of Programmes, Sky

Douglas McCabe

Ben McOwen Wilson

10:30 ^AM

How To Snapchat

Snapchat Secret Garden

Millions of people use Snapchat every day to talk with their friends, express how they feel, and learn about the world. Whether you’d like a quick refresher on Snapchat’s latest features, or want to see how Snapchatters engage with brand advertising every day, we’re here to help! Two real-life Snapchatters will walk you through the app - and you’ll emerge knowing exactly why millions use it every single day. Places are limited to 15 for this exclusive workshop, so please come early!

Max McQuillan , Snap Inc.

Max McQuillan

11:00 ^AM

Mar Tech We’re Humans Not Users: Living In A Digital World

The Guardian Stage

Digital technology crept into our lives over the last 20 years and has entrenched so deeply, that it has completely redesigned how we communicate with each other. So much so, that this year, the majority of UK media spend will be digital and last year, almost half of 18-24 year olds were more willing to give up booze for a year than their smartphone. You've got to hand it to digital, it’s got our attention, but how does it make us feel?

Jon Mew CEO, IAB UK

Pete Trainor Director of Human Centred Design , Nexus Design

Jon Mew

Pete Trainor

11:00 ^AM

Agency Should Adland Care About the BBC?

IPA Centenary Stage

The BBC is one of the great creative forces of UK culture. But its position and scope has never been more challenged. Netflix, Amazon, Spotify and Apple not to mention other broadcasters are battling for talent, formats and audience. So should adland be concerned by a diminished BBC? Or is this an opportunity for brands to truly make their mark in the new content ecosystem? James Purnell from the BBC sits down with Jon Wilkins from Karmarama and Jez Nelson from Somethin' Else to discuss.

Jez Nelson CEO & CCO, Somethin' Else

James Purnell Director - Radio & Education, BBC

Jon Wilkins Executive Chairman, Karmarama

Jez Nelson

James Purnell

11:00 ^AM

Storytelling Entertainment As Marketing: Personalisation As Entertainment

Shutterstock Stage

We’ll look at how different forms of media, from books to TV and digital, are balancing the approach of hitting a large, wide audience vs. more targeted and very specific audiences. Leaders from the publishing, TV and digital industries share how data informs decisions, how they build audiences and create value.

Jonathan M. Perelman Head, Digital, ICM Partners

Daniel Fisher Managing Director, Playbuzz

Colleen Flynn Creative Director, Flicker Productions

Adam Hopkinson Managing Director, AnyClip

Asi Sharabi Co-Founder & CEO, Lost My Name

Jonathan M. Perelman

Daniel Fisher

11:15 ^AM

Open Minds, Open Borders: Keeping Our Doors Open To Talent Post Brexit

Fast Company Stage

At the end of the month, Theresa May will trigger Article 50 and begin the long road to Britain's exit from the EU. Much has been made on both sides of what the impact will be on the country, on our businesses and all our neighbours. It's really tough to know the truth.

Simon Jack Business Editor, BBC

Nigel Carrington Vice-Chancellor, University of the Arts London

Chris Hirst UK Chairman, European CEO, Havas

Kate Mosse Author & Director , The National Theatre

Simon Jack

Nigel Carrington

11:15 ^AM

How To Snapchat

Snapchat Secret Garden

Millions of people use Snapchat every day to talk with their friends, express how they feel, and learn about the world. Whether you’d like a quick refresher on Snapchat’s latest features, or want to see how Snapchatters engage with brand advertising every day, we’re here to help! Two real-life Snapchatters will walk you through the app - and you’ll emerge knowing exactly why millions use it every single day. Places are limited to 15 for this exclusive workshop, so please come early!

Garrett Rothstein , Snap Inc.

Garrett Rothstein

11:30 ^AM

The Commercial Conscience

Workshop Stage

96% of our industry’s leaders believe clarity of purpose is essential for attracting the best talent, yet less than a quarter believe their company has one. Join Lighthouse founder Kathleen Saxton as she talks to Lucy Clayton of Community Clothing, Joshua Coombes of #DoSomethingForNothing and Thomas Knights of Red Hot – three incredibly driven entrepreneurs who exude their enterprises’ values in everything they do – and discover the challenges of balancing the commercial realities of business with their social purpose.

Kathleen Saxton Founder, The Lighthouse Company & Psyched

Lucy Clayton CEO, Community Clothing

Joshua Coombes Founder/Hairdresser, #DoSomethingForNothing

Thomas Knights Founder/Photographer, Red Hot

Kathleen Saxton

Lucy Clayton

11:45 ^AM

Mar Tech The Next Era Of Programmatic

The Guardian Stage

Programmatic has fundamentally changed the face of advertising. Today, most online ads are traded programmatically, but more and more media companies and agencies are beginning to explore ways to sell traditional media in a similar way, which will likely include TV spots and OOH ads. Digital firms now have made programmatic a major cause, and programmatic is here and part of the marketing day-to-day. But the question remains, what will the next era of programmatic look like? As more and more marketing spend will be directed toward programmatic, what will this mean for business? Panelists look to the future and address the industry’s biggest tech-driven challenges and opportunities.

Gavin Johnson Commercial Director, AOL UK

Andy Chandler VP EMEA, Tapjoy

Justin Cochrane CEO, UK, Clear Channel

Kristoffer Ewald Chief Innovation Officer, NetBooster Group

Paul Silver Chief Operating Officer, Media iQ

Gavin Johnson

Andy Chandler

12:00 ^PM

Storytelling Real World Content Marketing

Shutterstock Stage

We've seen consumers increasingly attracted by the 'real' world, as opposed to the virtual. What does this mean for content marketers?

Should they, for example, be doing more with live events and live streaming?

How many content marketing strategies are utilizing UGC successfully?

In light of Fake News has trust in brands become increasingly more important and how can brands optimize this through content marketing?

Dominic Mills CMA Consultant Editor, CMA

Andrew Hirsch CEO, John Brown Media

Jason Hughes Head of Creative Solutions, Sky Media

Jane Wolfson Director, Hearst Made

Yvonne O'Brien Group Chief Insight & Data Officer, Havas Media Group

Dominic Mills

Andrew Hirsch

12:00 ^PM

Agency My Influence Is Bigger Than Yours

IPA Centenary Stage

Influencer Marketing: What can digital first talent learn from media brands and vice versa? How can advertisers harness the power of the influencer, and what do we really mean by ‘influencer marketing’ anyway?

Dominic Smales CEO & Founder, Gleam Futures

James Erskine Director, Social Circle

Jonathan Allan Sales Director, Channel 4

Jim Chapman Vlogger

Mary Keane- Dawson

Gemma Rostill Senior Marketing Manager, Penguin Random House

Dominic Smales

James Erskine

12:00 ^PM

Snapchat Discover Picnic: IGN

Snapchat Secret Garden

Publisher Stories, in the Discover side of Snapchat, are stories by the world’s top publishers, combining the aesthetics of magazines and the playfulness of Snapchat. Come to a picnic in the Snapchat Secret Garden, hosted in this session by IGN. Please note, places are limited to 15 for this exclusive workshop, so please come early as it will be first-come, first served!

Geoff Inns MD & SVP, International, Ziff Davis

Alex Simmons UK Editor-in-Chief, IGN .com, PCmag, Ziff Davis

Chris Shepperson UK Commercial Director, Ziff Davis

Geoff Inns

Alex Simmons

12:15 ^PM

Daily Debate: Keep It Real

Fast Company Stage

Screens are better than paper; digital is better than print; virtual reality is more real than reality.

Kerin O'Connor Chief Executive, The Week

Greg Williams Executive Editor , Wired UK

Natasha Christie-Miller Divisional CEO, Ascential Plc

Andrew Rolf Senior digital transformation and business change executive, Cursive Consulting

Paul McNamee UK Editor, The Big Issue

Kerin O'Connor

Greg Williams

12:15 ^PM

Yahoo Culture + Commerce Lunch Series

Fortnum & Mason Piccadilly

Join Yahoo and the IAB for the closing lunch at Fortnum and Mason to discuss our highs and lows of AdWeek 2017! Share your views on the week’s events, and help us round off what is set to be another action-packed celebration of our industry and its people.

Nigel Clarkson MD and Commercial Director, Yahoo UK

Nigel Clarkson

12:30 ^PM

You Say Content, I Say Amazing Stories

Workshop Stage

Hear from the next generation of film makers, what they think about the world of advertising and how these creative millenials want to help you. A mini-film festival of Stories shot over the course of Adweek, via the medium of Snapchat and Instagram.

Chris Maples ,

Chris Maples

12:30 ^PM

Mar Tech Reversing Lost Dollars: A Discussion On Digital Ad Fraud & Industry Gatekeepers

The Guardian Stage

Digital Content Next CEO Jason Kint will lead marketers and publishers in a conversation on bringing dollars back to digital advertising, all while counteracting the breadth and depth of Google and Facebook. The panel will dive into how to best mobilise the industry – from the creation of emerging advertising exchange platforms to re-establishing trust in the ecosystem – in an effort to hedge against industry dominance and keep the consumer experience at the core.

Jason Kint CEO, Digital Content Next

Hamish Nicklin CRO, Guardian News & Media

Jon Slade Chief Commercial Officer, Financial Times

Michele Morelli Vice President, Business & Consumer Marketing , AOL

Jason Kint

12:45 ^PM

Storytelling Cosmopolitan Presents: The Future Of Tech & The Millennial Consumer

Shutterstock Stage

The last five years has seen a technology explosion that’s shaped the way we date, chat, cook and shop. But what if we’ve only just scratched the surface of what’s possible? And what does the future hold for the next technological frontier? More importantly, how will millennials - that burgeoning consumer class – shape the conversation? Cosmopolitan UK editor, Farrah Storr, sits down with leading industry founders to discuss just that. Expect virtual reality, artificial intelligence, dating apps, e-commerce and more.

Farrah Storr Editor, Cosmopolitan UK, Hearst UK

Robyn Exton CEO, Her

Daniel Murray Co-Founder, Grabble

Devika Wood Co-Founder, Vida

Farrah Storr

Robyn Exton

1:00 ^PM

Agency Thoughts From The Head Of Advertising: A Talk By Mark Denton Esq

IPA Centenary Stage

Time Inc. presents a uniquely engaging, informative and (slightly) crazy talk by legendary creative Mark Denton which will teach you how to "get your money's worth from creative people." Mark talks about how he successfully applies creative advertising principles to his own life – including recruiting a lot of people more talented than he is to help.

Mark Denton Founder, Coy Communications

Mark Denton

1:15 ^PM

1.2 Billion Stories

Fast Company Stage

What opportunities does the continent present based on it's population? This panel will attempt to capture the diverse opportunities within the African continent and "pitch" Africa to the rest of the world. The panel will also be geared at showcasing the big wins by corporations within the African continent over the last decade and more.

Qondisa Ngwenya Owner, Octagon South Africa at Octagon Worldwide Inc.

Nkiru Olumide-Ojo Chief Marketing Officer, Stanbic IBTC

Bosun Tijani Co-Founder, Co-Creation Hub

Oreka Godis Radio Presenter , Beat 99FM

Eruke Ideh-Ichofu CEO, Alytera

Tosin Lanipekun Partner, Image & Time

Qondisa Ngwenya

Nkiru Olumide-Ojo

1:15 ^PM

Mar Tech The Sweet Science of Data that Packs a Punch

The Guardian Stage

Brands are fighting hard to understand the customer journey and make a powerful impression. Stepping into the ring with more data means more opportunities. But in an era when we have greater access to data than ever before, what can marketers do to win the prize with knock out insights?

Paul Coffey Director, Platforms & Display, Go To Market EMEA, Google

Jayne Potter Group Marketing Manager - media & programmatic, Northern Europe, Johnson & Johnson

Paul Coffey

Jayne Potter

1:30 ^PM

From Brief To Output In One Day: The Results

Workshop Stage

The Media Trust Charity Challenge in association with Facebook brought together a multi-disciplinary team of rising stars from the industry at the start of AWE to answer a charity communications brief that really matters.

Media Trust mounted a nationwide search for a charity to challenge this handpicked team.

Kamal Ahmed Economics Editor, BBC News

Bridget Angear Joint Chief Strategy Officer, AMV BBDO

Amelia Torode Chief Strategy Officer at large, planning her next new adventure, Former TBWALondon

Ed Couchman Director of Agency Partnerships, Facebook

Lise Pinnell Creative Agency Partner, Facebook

Alice Gray Client Solutions Manager, Facebook

Lucy Jones Creative , AMVBBDO

Charlotte Mather Creative , AMV BBDO

Richard Peacock CEO, Soha Housing

Kalle Everland Creative , BBH

Rich Kivell Creative , BBH

Elizabeth Valleau Global Creative Strategist, Facebook

Leslie Channon Tenant and Non-Executive Director of Tpas, Soha Housing

Rachel Branson Head of PR and Communications, Town and Country Housing, Soha Housing

Michael Gonzalez , Bite Global

Lou Cooper , Bite Global

Cara French Project Manager , Media Trust

Claire Russell Partnerships Manager , Media Trust

Emma Al-Mousawi , Media Trust

Jon Peppiatt Chairman, BBH

Johnnie frankel President , Rattling Stick

Andy Orrick Chief of Stuff (Creative & Business Development), Rattling Stick

Colette Slack Fundraising Manager , Media Trust

Kamal Ahmed

Bridget Angear

1:30 ^PM

Storytelling Extracting The Truth

Shutterstock Stage

Journalism is under attack and yet it is more valuable than ever. Never has there been a time when there has been such an emphasis on quality journalism from trusted publishers – in this session leading editors/journalists and media specialists will discuss the impact that recent political decisions have made on how business operates and the responsibility publishers have to provide unbiased, factual content and the impact that fake news can have in real time.

Rupert Turnbull Vice President, EMEA, TIME & Fortune

Sewell Chan International News Editor, New York Times

Carla Faria Director of Content, Foundry

Tara John Senior Writer, TIME

Jason Karaian Global Finance & Economics Editor, Quartz

Rupert Turnbull

Sewell Chan

2:00 ^PM

Mar Tech Realising The Human Potential: Technology’s Cognitive Capabilities

The Guardian Stage

Ravleen Beeston, UK Head of Sales at Microsoft, in conversation with partners, explores the future of emotionally in tune technology.

Ravleen Beeston Head of Sales, Bing UK, Microsoft

Ravleen Beeston

2:00 ^PM

Agency Turning Uncertainty To Advantage: How Brands Can Win In Times Of Change

IPA Centenary Stage

Against a backdrop of major political and social change, new research from DDB and Flamingo reveals that whilst uncertainty is the norm, increased knowledge and access to information and news is actually driving a feeling of uncertainty rather than building reassurance. The research explores the characteristics of trust erosion and forecast anxiety, and uncovers a range of perspectives on how businesses and people have dealt with uncertainty and navigated through times of change and crisis.

Steve Griffiths Chief Digital Officer, DDB EMEA

Andy Davidson Managing Director, Flamingo

Steve Griffiths

Andy Davidson

2:15 ^PM

Storytelling I Think That Worked: Measuring The Success Of Content Marketing

Shutterstock Stage

Content marketing will account for 64% of paid media on mobile by 2020, but we have still failed to create a consistent measurement of success within the industry. We will discuss how best to work together to create a measurement that can provide value for clients, agencies and content creators.

Lucy Marchington Head of Marketing, FT², Financial Times

Stephen Millar Business Director, Mindshare

Dale Lovell UK MD & CDO, Adyoulike

Jess Davies Uk Editor, Digiday

Lucy Marchington

Stephen Millar

2:30 ^PM

Data and The Customer Journey

Workshop Stage

Understanding and Influencing Fast-changing Online Behaviour.

Zillah Byng-Thorne Chief Executive, Future Plc

Marc Chacksfield Global Managing Editor, TechRadar, Future Plc

Isabelle Baas Managing Partner - Digital, Starcom MediaVest Group London

Adam Gilsenan Director of Agency Sales, Future plc

Steven Woodgate Surface & HoloLens Marketing Manager at Microsoft, Microsoft

Zillah Byng-Thorne

Marc Chacksfield

2:45 ^PM

Mar Tech Emotion: Is Programmatic Taking The Crucial X Factor Out Of Advertising?

The Guardian Stage

By 2018, close to 80% of marketing spend will be programmatic, the Internet Advertising Bureau estimates. There’s no dispute that algorithmic purchases improve ROI and aid in more efficient spend, but are we forfeiting connecting with our audiences in a visceral way because of our relentless drive towards automation and efficiency? Have we lost the focus on effectiveness? We know that emotive content and messages work best, as all studies on virality point to that fact. Since people feel first and think second, emotion is what stands out from the clutter and is remembered most. Emotion and programmatic buying – can marketers have it both ways? We’ll discuss how brands and agencies are using programmatic while still developing meaningful messages.

Dora Michail Managing Director, Digital, The Telegraph

Marco Bertozzi VP of Sales, Europe , Spotify

Cadi Jones Commercial Innovation Director, Clear Channel Outdoor

Ruth Zohrer Head of Programmatic Marketing , Mindshare

Dora Michail

Marco Bertozzi

3:00 ^PM

Storytelling The Power Of Cinematic Storytelling: DCM In Conversation With Gurinder Chadha

Shutterstock Stage

Gurinder Chadha OBE, one of the UK's most respected filmmakers, is known for writing and directing box office hits such as Bend it Like Beckham and Bride & Prejudice. This March, Gurinder's new film, Viceroy's House, will tell the true story of the final months of British rule in India. This story is deeply personal to Gurinder whose own family was caught up in the tragic events. In this session, DCM's Head of Film, Tom Linay, will discuss Gurinder's passion for cinematic storytelling, her creative process and her diverse career.

Tom Linay Head Of Film, Digital Cinema Media

Gurinder Chadha OBE Filmmaker, Bend It Networks

Tom Linay

Gurinder Chadha OBE

3:00 ^PM

Agency The Times, They Are A-Changin’ (No, Really)

IPA Centenary Stage

From IP ventures to equity stakes, data analytics to management consultancy, agencies are for the first time fundamentally ripping up their traditional models and actually doing things differently.

Grey London CEO Leo Rayman leads a panel with some of the most innovative, disruptive agencies on the planet to discuss what’s happening, and what the future holds.

Leo Rayman CEO, Grey London

Jon Wilkins Executive Chairman, Karmarama

Camilla Harrison CEO, Anomaly

Mark Eaves Founder, Gravity Road

Matt Lodder EVP Managing Director EMEA, R/GA

Leo Rayman

Jon Wilkins

3:15 ^PM

Is The Industry Programmed To Think Too Small?

Fast Company Stage

Agencies are geared up to do one thing: to turn human insight into a business or social benefit. We can (and should) use this talent to produce communications, build brands and create untold value. But it’s only one small fraction of what agencies could do, if we didn't define our beloved “ideas” so narrowly and unambitiously. In this talk, Rory Sutherland asks whether agencies have painted themselves into a comfortable but confining corner: We could be General Hospitals, but we display a sign which reads “Cosmetic Surgery”.

Rory Sutherland Vice Chairman, Ogilvy & Mather Group UK

Rory Sutherland

3:30 ^PM

Mar Tech Will The Coalition For 'Better Ads' Kill Ad Blocking Or End In Glorious Failure?

The Guardian Stage

Ad blocking online remains one of the biggest challenges for advertisers, publishers and media owners. The focus has shifted from the ad industry attacking ad blocking companies to a debate about how we can encourage serving more ‘acceptable ads’. However, will lighter, more creative ads be accepted by users or will they continue to use ad blockers as they are free and easy to use? We will discuss how the ad industry can provide users with less annoying ads which are, at the very least, acceptable.

David Ellison Marketing Services Manager , ISBA

Dominic Good Global Commercial Director, Financial Times

John Montgomery Global Executive Vice President of Brand Safety, GroupM

Thomas Schreiber Director Publishing Solutions & Innovations EMEA, Google

David Ellison

Dominic Good

3:30 ^PM

Creative Trends Influencing Advertising In 2017

Workshop Stage

Leveraging billions of customer searches and download behaviour, Shutterstock forecasts the creative trends set to influence creative direction and design aesthetics across images, video and music. Discover the global trends of white texture and head-up display, as well as a mix of old and new styles that will feature prominently in advertising, film and media in 2017.

Kashem Miah Director, Social Media & Content Marketing, Shutterstock

Becky Power Creative Director, Mindshare

Andy Fowler Founder & ECD, Brothers and Sisters

Garrett Reil Creative Director , Industry Branding

Kashem Miah

Becky Power

3:45 ^PM

Storytelling Next-Gen Newsroom

Shutterstock Stage

What is the "secret sauce" to being successful publishers in the digital and social age? Every publisher has their own approach, but all hinge on fearlessness to evolve and innovate. Join a diverse set of publishers as they discuss building the future of media.

Stephen Lepitak Editor, The Drum

Dorth Raphaely SVP of Content, Fandom powered by Wikia

Lee Walker UK Managing Editor, Bleacher Report

Stephen Mai Head of Brand and Marketing, LAD Bible Group

Victoria White Commercial Content Director, Hearst

Stephen Lepitak

Dorth Raphaely

4:00 ^PM

Agency Future Of Agencies: From Agency Network To Networked Agency

IPA Centenary Stage

This session presents new research from the IPA and Econsultancy into the future agency landscape. Our esteemed panel will debate the dynamics that will shape agency capability, operating and client engagement models, remuneration and approaches to talent. What are the key opportunities for agencies in a rapidly shifting environment, how are they responding, and who will win?

Joydeep Bhattacharya UK Lead, Accenture Interactive

Amelia Torode Chief Strategy Officer at large, planning her next new adventure, Former TBWALondon

Neil Perkin Founder, Only Dead Fish

Russell Parsons Editor, Marketing Week

Leigh Thomas Director of Global Client Partnerships, Facebook

George Prest Founder, Blood

Liz Wilson COO, Karmarama

Joydeep Bhattacharya

Amelia Torode

4:15 ^PM

Mar Tech The Elusive Attribution Model

The Guardian Stage

"An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths,” according to Google. However, often times an attribution model isn’t the measurement of value created, but instead is an educated assumption.

Hear from the key players on the current market and the next step to truly grasping ROI.

Gideon Spanier Head of Media, Campaign & Media Week

Oliver Borm Advanced Performance Lead, Northern & Central Europe, Google

Elliott Clayton VP Media UK, Conversant Media

Alex Timbs Head of Data & Attribution, AOL International

Gideon Spanier

Oliver Borm

4:15 ^PM

The Creative Carousel

Fast Company Stage

A cast of trail-blazing marketers will each have a turn on the carousel during this all-star panel. Listen as experts share their theories and strategies for delivering ideal experiences to all customers, all the time. They’ll discuss their creative inspirations, their data-driven insights, and what they believe sets them apart in the consumers’ eye.

Ruth Mortimer Content Director, Centaur Marketing

Lee Bonniface Senior Director, Consumer Marketing, Canon , Canon

Michael Lee Chief Strategy Officer, VCCP

Nils Leonard Founder, Halo Coffee

Jonathan Oliver Global CCO, Unlockd

Ruth Mortimer

Lee Bonniface

4:30 ^PM

Storytelling Masters Of Monetising Content

Shutterstock Stage

Generating revenue from content, particularly digital content, can be a tricky business. While many publishers in the digital world have integrated commerce into their business from the start, many are stuck playing a game of catch-up. Many also question how fastening a dollar sign to their content effects the storytelling process in the long-haul. In a post ad-blocking world, how do publishers prioritise relevance for their readers, knowing monetisation is a must? Leading chief revenue officers in the publishing world discuss the importance of creating commercial content that benefits the reader, and how finding the balance to both inspire and inform is the key to successfully monetising content.

Lucinda Southern UK Senior Reporter, Digiday

Yoav Arnstein Head of Facebook Publisher Solutions in EMEA, Facebook

Rob Bradley VP, Digital Commercial Strategy & Revenue , CNN

Duncan Chater CRO, Hearst UK

Nick Hugh COO, Telegraph Media Group

Lucinda Southern

Yoav Arnstein

5:15 ^PM

The Girlie Show: Truth And Lies Behind The ‘Women At Work’ Narrative

Fast Company Stage

When it comes to working women, how much has been achieved, and how much further is there still to go? Marie Claire Editor-in-chief Trish Halpin chairs an exciting panel to look back at the popular narrative of 'women at work' over the last few defining decades and discuss experiences unique to their fields while looking for truths, common ground and what this means for us all. Trish will be joined by Mediacom's Sue Unerman, presenter and vlogger Katie Puckrik, Saville Rowe tailor Phoebe Gormley and comedienne Helen Lederer

Trish Halpin Editor-in-Chief , Marie Claire

Helen Lederer Comedian, actress & writer

Katie Puckrik Broadcaster, writer & performer

Sue Unerman Chief Transformation Officer , MediaCom

Phoebe Gormley Tailor and business founder, Gormley & Gamble

Trish Halpin

Helen Lederer

5:15 ^PM

Storytelling Take A Walk With Us... In Space: BBC Home – A Virtual Space Walk

Shutterstock Stage

Have you ever wanted to walk in space? Now you can. The BBC wanted to encourage the public’s interest in space. Home – A Virtual Space Walk accomplishes that objective by putting the viewer at the center of the story, while taking them on an emotional journey with heart stopping content. Hear how the team at Rewind collaborated with multiple BBC divisions to deliver this immersive award winning experience
Tom and Oliver will discuss with Julie the business, creative, and marketing strategies and lessons learned.

Julie Kantrowitz Co-Founder , All Good Partners

Tom Burton Interactive and Technology Lead, BBC Studios/Digital Storytelling Team

Sol Rogers Founder & CEO , Rewind

Julie Kantrowitz

Tom Burton

7:30 ^PM

Bing Wrap Party

KOKO

The closing night bash of the Week featuring a special live performances by Dua Lipa.

#BingThere

10:00 ^PM

The Big Mistake 2.0

Phoenix Artist Club

Alternative Fact: last year they said "we won’t do this again." Well, they lied. The Big Mistake, hosted by Jon O’Donnell and Chris Maples, is back for more crying, laughing and guest appearances from a cast of industry pantomime players.

Lyric Theatre

Fast Company Stage

The Guardian Stage

Shutterstock Stage

IPA Centenary Stage

NewGen Stage

Workshop Stage

Fortnum & Mason

KOKO

Ronnie Scott's

Snapchat Secret Garden

St. James's Palace

Kensington Palace

Agency

Data & Analytics

Presented byMedia iQ

Leadership

Mar Tech

Marketer's Innovation

Mobile

Presented byPubMatic

Native Ad Forum

Presented byShareThrough

Sports & Entertainment

Storytelling

Video

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