In this session...
Content creators, The Brooklyn Brothers get to the crux of the term content and together with Global Marketing Director of BP Castrol, Vivek Rampal and Editor of Contagious, Alex Jenkins ask burning questions such as, can content ever replace TV?, Can we truly drive sales via content? Is content’s future looking bright? Using the Castrol EDGE Titanium Trials case studies, they debate how pioneering behaviour and brave new thinking can deliver true effectiveness with a marketing platform with content at its heart.
