Events: New York 2018 | Calendar / Advertising Week

9:30 ^AM

Story Crafters Content Marketing The Missing Link Between Search & Social: Pinterest

Twitter Stage

B2C marketers are constantly looking for innovative ways to reach new contacts and grow their revenue. Search ads facilitate closing high-intent customers, while social ads convert users who may not have even known they needed your product. However, there's only one channel to reach potential buyers mid-funnel as they're actively seeking inspiration — Pinterest!

Michael Akkerman Head of Marketing Partners Program, Pinterest

Joonatan Lintala Head of Business Development, Smartly.io

Michael Akkerman

Joonatan Lintala

10:30 ^AM

Story Crafters Content Marketing Wendy’s Brings the Sass to Social

Twitter Stage

In this session, Wendy’s Chief Concept and Marketing Officer Kurt Kane will join a panel of social media experts, including a representative from Twitter, to discuss how the brand has fostered multiple breakthrough campaigns in the crowded and competitive QSR landscape while winning the 2018 Cannes Gold Lion for social community building and engagement. We will get a behind-the-scenes look at how Wendy’s created a social media voice that sparked breakthrough ideas that caught fire and lit up the media world with stellar results. From the #NuggsForCarter campaign to the Wendy’s mixtape phenomena, find out how these award-winning programs were born, and what’s next for this fast food giant.

Kurt Kane Chief Concept & Marketing Officer, Wendy's

Nina Mishkin Brand & Content Strategy Lead, Twitter

Josh Peck Actor & Social Media Influencer

Marcus Peterzell EVP, Entertainment, Ketchum

Kurt Kane

Nina Mishkin

11:30 ^AM

Story Crafters Content Marketing The power of #BlackTwitter voices in Hollywood

Twitter Stage

Nielsen's recent Diverse Intelligence Series report on the digital lives of Black consumers highlights how the democratization of the digital sphere is changing the way African Americans consume content, talk to brands, and create movements, namely #BlackTwitter and its outsized impact in Hollywood. Nielsen, Twitter, and voices from the industry will take the stage to present and dissect this topic.

God-is Rivera Director, Inclusion & Cultural Resonance, VML

Cheryl Grace Senior Vice President, U.S. Strategic Community Alliances and Consumer Engagement, Nielsen

Jeanine Liburd Chief Marketing & Communications Officer, BET Networks, Viacom

April Reign Senior Director of Marketing, Fractured Atlas

Elizabeth Luke Sr. Communications Manager, Twitter

God-is Rivera

Cheryl Grace

12:20 ^PM

Content Marketing Discover Talk: Achieving Nirvana

Twitter Stage

The Financial Times commissioned research focused on the importance of quality in branded content. The research explores how readers perceive branded content and the importance of style, subject-matter, tone of voice and format, author and publication. We aim to highlight the value of branded content, while providing a ‘how to’ guide to deliver the greatest customer impact and cut through with a central focus on quality.

Lexi Jarman Global Director of Content, Financial Times

Lexi Jarman

12:30 ^PM

Story Crafters Content Marketing The Social Evolution

Twitter Stage

The social media phenomenon is real and here to stay. If your brand isn’t communicating to consumers on these platforms - you’re not reaching your audience and you’re behind on the times. Running your own organic content is a must and engaging outside influencers has become a core strategy for growing your audience and driving purchases. This panel of social experts will speak to success stories on social media - purchasing behavior you should keep in mind and the future of social ad placement.

Katie Deighton Senior Reporter ‑ Creative, The Drum

Nicolò Brentan Head of Sales, MakeMeReach

Raaghav Mahajan Head of Sales, Vatsana Tech

MICK Entrepreneur

Adam Williams CRO, Takumi

Katie Deighton

Nicolò Brentan

1:30 ^PM

Story Crafters Content Marketing Storytelling Without Boundaries: XR for Creative Media

Twitter Stage

Stories challenge what's possible by taking listeners to a world without boundaries. The new era of storytelling takes this even further with all-encompassing XR. Brands are using XR to merge together the physical and digital worlds to tell the most meaningful and engaging stories possible. This panel will examine how the latest Mixed and Augmented Reality technologies, and innovative new advertising formats, are helping brands tell their stories in novel ways - by immersing their user in the action.

Tony Parisi Head of XR Brand Solutions, Unity Technologies

James Dick Creative Director, R/GA

Kelly Kandle VR Executive Producer, MediaMonks

Claire McMahon Enterprise Mobile App Innovation Specialist, Microsoft

Tony Parisi

James Dick

2:30 ^PM

Story Crafters Content Marketing Cohesive Cross Platform

Twitter Stage

In our current over-connected social climate, consumers are savvier than ever of looming advertisements, forcing marketers to step up their game to deliver content that is engaging, entertaining and adding value and creating experiences--not disrupting. But to edge their way into the lives of this overexposed audience, it is essential that the brand user experience remain seamless across platforms, creating a unified aesthetic and heightened entertainment value. This approach must be at once cohesive and striking.

KC Ifeanyi Associate Editor, Fast Company

Peter Kain Executive Creative Director, BBDO New York

Claire Knebl Head of Brand Marketing, Ritual

Neil Shah Global Marketing Director – Smirnoff, Diageo

Toddy Stewart Partner/ECD, Picture Farm

KC Ifeanyi

Peter Kain

3:30 ^PM

Story Crafters Content Marketing Creating Content at the Speed of Culture

Twitter Stage

Content is king. Matched with the power of data, brands are able to use content to connect with consumers by leveraging social movements in real-time. This requires an evolution from campaigns to an “always-on” content marketing approach that keeps work fresh and relevant. For this evolution to occur and spur meaningful, memorable consumer interactions, brands must acquire a new set of data-driven skills, collaboration methods and techniques to produce creative material that addresses cultural movements as they occur.

Alan Schulman Chief Creative Officer, Advertising, Marketing & Commerce at Deloitte Digital US, Deloitte Digital

John Campbell Senior Vice President, Global Media, National Geographic Partners, Fox Networks Group

Alan Schulman

John Campbell

4:20 ^PM

Content Marketing Discover Talk: Don’t Make Your Audience Come To You

Twitter Stage

Don’t Make Your Audience Come To You. Go To Your Audience: A Story About Positive Content Distribution

Dean Chandler SVP of Brand Partnerships, Vatsana Technologies

Dean Chandler

4:30 ^PM

Story Crafters Content Marketing Quality vs. Quantity

Twitter Stage

Join this panel of content experts as they debate the best tactics on capturing and maintaining your audiences attention.

Nora Barak Engagement Editor, New York Media

Christine Goos Head of Content, Smartly.io

Steve Nicklin Vice President of Marketing, OAAA

Paul Plumeri VP of Global Brand Marketing, The Wall Street Journal

Jodi Senese CMO, OUTFRONT Media

Nora Barak

Christine Goos

5:30 ^PM

Story Crafters Content Marketing Rewriting the Script on Branded Film

Twitter Stage

Meet the new generation of storytellers that are blurring the lines between entertainment and creative advertising. From concept to distribution, these brand, agency and creative pros are rewriting the script when it comes to branded film content.

Learn from these masters of brand and film as they dive into the details of their creative collaborations. Increase your branded content savvy, and learn how to leverage film to create a brand narrative that motivates customers and delivers a measurable impact.

Matt Johnson Founder, Chief Strategy Officer, Haymaker

Jen Wilson Marketing Director, Reef

PJ Pereira Creative Chairman, Co-Founder, Pereira O'Dell

Lauren Dineen-Duarte Director of Public Affairs & Communications, American Express Canada

Steve Barrett VP, Editorial Director, PR Week

Loreen Babcock Vice President, Chief Marketing Officer, Montefiore Medical Center

Matt Johnson

Jen Wilson

Connects Bar - L2

Captify Speakeasy Stage

AMC Lincoln Square

Target Stage

Culture Stage

Twitter Stage

Univision Stage

IBM Stage

Foursquare

Realtor.com Stage

Walt Disney Company Stage

Microsoft Stage

Workshop Stage

NewGen Stage

Playstation

David Rubenstein Atrium

Gotham Comedy Club

Samsung 837

Sugar Factory

Terminal 5

Slate NY

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