In this session...

Stories challenge what's possible by taking listeners to a world without boundaries. The new era of storytelling takes this even further with all-encompassing XR. Brands are using XR to merge together the physical and digital worlds to tell the most meaningful and engaging stories possible. This panel will examine how the latest Mixed and Augmented Reality technologies, and innovative new advertising formats, are helping brands tell their stories in novel ways - by immersing their user in the action.

What You'll Learn from This Session...

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Presented with


Tony Parisi Head of XR Brand Solutions Unity Technologies
James Dick Creative Director R/GA
Kelly Kandle VR Executive Producer MediaMonks
Claire McMahon Enterprise Mobile App Innovation Specialist Microsoft

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech 

Similar Interests  Content   VR / AR   Video   Native Ads 

Track  Content Marketing