In this session...
In this session, Wendy’s Chief Concept and Marketing Officer Kurt Kane will join a panel of social media experts, including a representative from Twitter, to discuss how the brand has fostered multiple breakthrough campaigns in the crowded and competitive QSR landscape while winning the 2018 Cannes Gold Lion for social community building and engagement. We will get a behind-the-scenes look at how Wendy’s created a social media voice that sparked breakthrough ideas that caught fire and lit up the media world with stellar results. From the #NuggsForCarter campaign to the Wendy’s mixtape phenomena, find out how these award-winning programs were born, and what’s next for this fast food giant.
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