Gossip Girl Creator on Innovation During the Era of Streaming

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Do I Have Your Attention? Navigating Entertainment Marketing in an Era of Content Abundance

Creator of Gossip Girl, Josh Safran, discusses the evolution of HBO Max's hit reboot, spotlighting his unique ability to capture so many elements of the cultural conversation within a generational show; from the dynamic soundtrack and diverse talent representation, to the creative integration of brands and timely cultural topics.
Josh Safran Creator of Gossip Girl

Julian Jacobs Co-Head
UTA Marketing