Powerful creativity stems from the orchestration of a cultural truth grounded in simplicity, boldness and perfect timing. In today’s complex, fast-paced world, finding that “magic mix” demands a new kind of client-agency relationship. The best work grows from fluid partnership built on mutual respect, trust, openness and shared motivation. In this session, Pepsi, Alma and VaynerMedia are pulling back the curtains on the “collaborativity” that helped manifest some of the brand’s best work in years.
Vice President, Marketing - Pepsi
PepsiCo Beverages North America
Luis Miguel Messianu
Chief Creative Officer