How Global Citizen Used Data-Driven Creativity to be Ready For What’s Next


Up Next:

29:19

Convenience Meets Connectivity: A Year of 7-Eleven Retail Media Learnings


Brands play a unique role in building a more equitable, sustainable, and inclusive society, because the stories they tell - now, more than ever - can drive real change and action. To demonstrate the outsized impact of data-driven creativity to drive real change, Global Citizen partnered with Google to pose a challenge to world-class creative & performance media agencies: use Google’s ad formats to mobilize individuals around the world to take action for a better world.
Sadie Thoma Director, US Creative Works
Google
Dave Tan Managing Director, Performance Agency Development
Google
Sarah Acer Global Head of Philanthropy, Policy Partnerships & Innovation
Global Citizen
Kim Snow Global Creative Director, Creative Works
Google


Try these courses



Learning Path:

The Fundamentals of Data Marketing

7 Videos, 3.25 hrs