The Art & Science of Driving Growth


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06:49

Future of Measurement with Laura Manning, VP of Measurement at Lucid, a Cint Group Company


SVOD subscriptions and viewing time have been booming during the pandemic, but competition, media cost and technology changes threaten to upend the traditional performance marketing growth strategy. In this session, Britbox and Croud explore ways to counter these threats; with brand & performance media, data & measurement and creativity all being key parts of the puzzle.
Kris Tait Managing Director
Croud
Nada Arnot SVP Marketing
BritBox


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The Fundamentals of Data Marketing

7 Videos, 3.25 hrs