Bid Up Your Video: The Future of TV Is Up for Grabs


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Not Your Momma's Local TV


When the pandemic is done disrupting the TV space, the channels will be changed… permanently. With the rise of new OTT and CTV programming and viewing patterns, we’ll surely be in a new age of dynamic, addressable streaming media, with new ways to transact on content and advertising. Join this session at Advertising Week to hear panelists discuss the new streaming era and how new ways to buy and sell ad inventory will change the game.
Nicole Scaglione VP, OTT and CTV
PubMatic
John Marshall Head of North America Digital Activation
HP
Ashutosh Gangwar General Manager, TV Partnerships
The Trade Desk
Tim Ware Executive Director, Programmatic Ad Revenue
Crackle Plus


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