With the stage set for collaboration on Addressable Advertising at scale, now is the time to work together and overcome the remaining hurdles, such as measurement and ratings. In this 50-minute workshop, Comscore will be joined by a panel of industry stakeholders from across the media ecosystem to explore the possibilities of an Addressable future including why Addressable Advertising is necessary, and the best way to position the Addressable evolution from where we are today.
David Algranati
Chief Product Officer
Comscore
Keith Kazerman
EVP, Digital Sales, Advanced Advertising and Research
Discovery, Inc.
Dan Rosenfeld
VP, Data Strategy
Xandr
Scott Worthem
Senior Vice President, Strategic Partnerships
Comscore
Claudio Marcus
GM, Data Platform
FreeWheel
Lauren Johnson
Senior Advertising Reporter
Business Insider
Matt Kramer
Managing Director, Advanced Advertising
OMNICOM MEDIA GROUP
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