Reinventing Storytelling For Multicultural Audiences

Bill Koenigsberg and Armando Christian Perez (Pitbull), recently announced the launch of their new full-service Multicultural agency, 305 Worldwide. Bill and Armando are serial entrepreneurs. Bill has built the largest independent media agency in the world, Armando is a Grammy®-winning global superstar, business entrepreneur, education ambassador and motivational speaker. Together, they are bringing Horizon’s multicultural marketing, data and insights expertise with Pitbull’s creativity and incredible cultural connectivity to create custom experiential platforms and programs that are authentic and more engaging for multicultural audiences. Join these giants of media and entertainment as they share their journeys and discuss how to bring much needed authenticity and creativity to better serve Multicultural audiences.