Community Matters: The Power of Building a Global Brand with a Hyper-Local Approach

In this session, Duke will speak about bringing an elevated and unified purpose to Lime and building a bigger community around the brand. To bring this vision to life, Duke will discuss how the micro-mobility provider has formed a new innovative partnership with The Lab at Anonymous Content, an award-winning commercial, film and television production company. Through the partnership, Lime is creating a unique and powerful model of storytelling and prototyping a new way of looking at content with the goal of connecting on a deep level with a broad range of audiences (riders, non-riders, Juicers, city planners) across global communities. Additionally, attendees can expect to learn about Lime's plans for more meaningful collaborations, campaigns and initiatives still to come.