A New Era of Video Marketing: The Pro's Guide to TikTok


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TikTok has quickly become one of the most popular short-form video apps in the world, and it continues to grow. TikTok brings together a panel of brands, agencies and creators to discuss what resonates with today's consumers and how to make an impact on TikTok. Through real world examples, we’ll explore opportunities for brands to join in the conversation, support the creativity and authenticity of the community, and enhance storytelling on this emerging video platform.
Tristan Roy Global Chief Operating Officer, Digital
Edelman
Matty Lin Managing Director, Brand Partnerships
TikTok
Cosette Rinab Creator
TikTok
Kelly Solomon SVP, Consumer Marketing
MAC Cosmetics


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