Studios have traditionally been at the forefront of creative activations and campaigns when it comes to promoting new theatrical releases. But how do you move a young, digitally native audience away from their PCs and consoles and into a theater? Join Super League Gaming Chairman and CEO Ann Hand and Chad Stoller, Global Chief Innovation Officer for UM Worldwide as they dive headfirst into the kid space- by way of esports.
Ann Hand
Chairman & CEO
Super League Gaming
Chad Stoller
Global Innovation Officer
UM Worldwide
Up Next:
27:15
Self-Service Revolution: Empowering the Media Industry Through Automation
28:27
Not Your Momma's Local TV
29:51
Measuring What Matters: Unlocking Incrementality for Business Outcomes
Try these courses
Learning Path:
Marketing For Small and Medium-Sized Businesses
5 Videos, 3.75 hrs
Learning Path:
The Fundamentals of Generational Marketing
5 Videos, 2.5 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.