When the K in KPI Stands for Kids

Studios have traditionally been at the forefront of creative activations and campaigns when it comes to promoting new theatrical releases. But how do you move a young, digitally native audience away from their PCs and consoles and into a theater? Join Super League Gaming Chairman and CEO Ann Hand and Chad Stoller, Global Chief Innovation Officer for UM Worldwide as they dive headfirst into the kid space- by way of esports.