Unlock The Power of Music

Advertising, Audio, Branding, Creativity, Marketing, Storytelling, Strategy, New York 2019

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28:17

Building Trust and Relevance with Conscientious Consumers

About
Speakers

Creating true business impact through the strategic use of music. From strategy to creative, music went from being in the background to leading the charge in making brands culturally relevant and helping them capture their audiences' attention.

Eric Johnson SVP & Executive Integrated Music Producer
McCann NYC

Chris Clark Director of Music
Leo Burnett

Theresa Notartomaso Executive Music Producer
Y&R NY

Salo Sterental Co-Founder
SoStereo

Emma Quigley Head Of Music & Entertainment
PepsiCo

Rachel Rauch Music Producer
Publicis

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Building Trust and Relevance with Conscientious Consumers

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The New Brand Currency: Why You Can’t Put a Price on Purpose

27:15

Unlock The Power of Music

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Building Trust and Relevance with Conscientious Consumers

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The New Brand Currency: Why You Can’t Put a Price on Purpose

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Unlock The Power of Music

Up Next:

Building Trust and Relevance with Conscientious Consumers

Up Next:

Building Trust and Relevance with Conscientious Consumers

The New Brand Currency: Why You Can’t Put a Price on Purpose

Self-Service Revolution: Empowering the Media Industry Through Automation

Try these courses

The Fundamentals of Generational Marketing

Marketing For Small and Medium-Sized Businesses