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Mastering Branding: Insights from Seasoned Entrepreneur Jarrod Guy Randolph

With viewership and popularity soaring to record-breaking heights, esports is capturing the attention of global brands interested in reaching Millennials and GenZ – a new generation of consumers who are increasingly hard to reach. Katrina Palanca, Director of Sponsorship Operations at Twitch, sits down with Steve Arhancet, Co-CEO and Owner of Team Liquid, to discuss how brands can seize the opportunity to connect with a massive esports audience, what fans expect from sponsors and why esports is not a one-size-fits-all opportunity.
Katrina Palanca Director of Sponsorship Operations
Steve Arhancet Co-CEO and Owner
Team Liquid
Sarah Iooss Head of Sales, Americas
Brian Lancey Global Marketing, Sponsorships
Nicole Pike Managing Director
Nielsen Esports
Nathan Lindberg Sr. Director Sponsorships

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