Some brilliant creative wins awards. Some brilliant creative drives results. And some brilliant creative — like that from YouTube Works award winners Samsung and Xfinity — does both.
What were the common elements across the campaigns? What did their briefs look like? How did they bring their creative and media teams together to innovate on the platform? Draw insights and inspiration from brands and agencies who are excelling at planning, storytelling, and using creativity to move customers.
Tara Walpert Levy
Vice President of Agency and Brand Solutions
Google
Nick Reggars
Group Content Strategy Director
Goodby Silverstein & Partners
Lyle Underkoffler
VP Digital
Samsung Electronics America
Lisa Pickles
Senior Director
Comcast Xfinity
Kim Thompson
Executive Vice President
Spark Foundry
Tiffany Rolfe
US Chief Creative Officer
R/GA
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Learning Path:
The Fundamentals of Insight
5 Videos, 2 hrs
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