Today's global climate has shifted the consumer landscape across industries—from food to home entertainment and even wedding planning. With the rise (and fall) of startups in these spaces, leading heritage brands are leaning into collaboration as well as internal incubators to innovate and be at the forefront of consumer desires. In such a globally diverse and competitive market, heritage brands are more significant to us than ever before, but how can companies continue to grow and maintain loyalty?
Dhanusha Sivajee
CMO
The Knot Worldwide
David VanderWaal
Senior Vice President of Marketing
LG Electronics
Christina Ferzli
Director of Global Corporate Affairs
Ocean Spray
Brian Baker
Editor
Ad Age
