With the rapid advancement of technologies, the lines between the physical and digital worlds have blurred. The marketer is now tasked with building comprehensive, connected brand experiences—in short, designing worlds. That's something game designers have long done, with massive commercial success, imagining experiences, encounters, emotions, progress and rewards.
Ricky Bacon
Group Technology Director, Creative Technology
Critical Mass
Julie Babb
Co-founder and Managing Director
Part and Sum
Heiko Wenczel
Head of Detroit Lab
Epic Games
Sarah Stringer
SVP, Head of Innovation
Carat USA
Nathan Phillips
CCO and Co-Founder
Technology, Humans And Taste