Chipotle + TSM = A Winning Combination (In More Ways Than One)


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34:04

Cultural Icon: In Conversation With Emilio Estefan


Join Chipotle CMO Chris Brandt and TSM (Team SoloMid) CRO Brad Sive for a fireside chat. The two will discuss how Chipotle initially partnered with TSM to organically integrate into the gaming/pop culture by way of TSM's Fortnite team and high profile influencers. The year following, TSM partnered again with Chipotle on an overall brand campaign that seamlessly aligned gaming, esports, and pop culture with Chipotle's unique brand message.
Chris Brandt Chief Marketing Officer
Chipotle Mexican Grill
Brad Sive Chief Revenue Officer
TSM
Annie Pei Segment Producer
CNBC


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