What is brand belonging and why should brands care?
In today’s hyper-connected era, studies show that consumers are feeling more disconnected than ever before. With online networks replacing real-world relationships, political polarization at an all-time high and a collapse of trust in large institutions a “belonging deficit” has grown nationwide and companies are responding.
J. Walker Smith
Chief Knowledge Officer, Brand & Marketing
Kantar Consulting
Tatyana Mamut
Head of Product
Nextdoor
Bruce Kelley
Chief Content Officer, Reader's Digest
Trusted Media Brands
Ronak Patel
Senior Vice President, Marketing, PR, Research & Digital Revenue
Trusted Media Brands
Jack Koch
Head of Insights & Measurement
Reddit
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