Brand Belonging: The Next Frontier in Brand Building


Up Next:

15:17

Brands, Music and TikTok – Hitting the Right Note


What is brand belonging and why should brands care? In today’s hyper-connected era, studies show that consumers are feeling more disconnected than ever before. With online networks replacing real-world relationships, political polarization at an all-time high and a collapse of trust in large institutions a “belonging deficit” has grown nationwide and companies are responding.
J. Walker Smith Chief Knowledge Officer, Brand & Marketing
Kantar Consulting
Tatyana Mamut Head of Product
Nextdoor
Bruce Kelley Chief Content Officer, Reader's Digest
Trusted Media Brands
Ronak Patel Senior Vice President, Marketing, PR, Research & Digital Revenue
Trusted Media Brands
Jack Koch Head of Insights & Measurement
Reddit


Try these courses



Learning Path:

The Fundamentals of Insight

5 Videos, 2 hrs