Your Ads Are Viewable, But Are They Memorable?


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27:50

CTV: The World Beyond Linear TV Advertising


Understand the critical metrics that viewability alone doesn't measure. And uncover new ideas about visibility as a performance indicator as Kargo explores various digital platforms to understand which types of ad units capture visual attention in its latest research study, 'Viewability vs Visibility'.
Ryan McConville President and Chief Operating Officer
Kargo


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