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16:50

Unlocking the Potential of Generative AI in Advertising


Hear the brand, agency, media + tech point of view on the current state of AI: from opportunities in new tech and measurement mechanisms, to changes in creative and talent resources, to risks in brand safety & fraud.
Jocelyn Lee Head of AI
Heat
Nate Rackiewicz Chairman and Co-Founder
METEOR NOW
Paul Longo Head of Agency Development
Microsoft Advertising
Nishat Mehta President, IRI Media Center of Excellence
IRI Worldwide
Jacob Grabczewski Head of Product, Copilot,
Xaxis


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