With the shift in consumption behaviors advertisers now need to reshape their relationships with consumers across devices. How to execute while still maintaining an authentic connection.
Kristen Bowen
Global Head of Activation
FameBit by YouTube
Will Kunkel
VP of Marketing
a4
Sean McCaffrey
President & CEO
GSTV
Sadie Thoma
Director, US Creative Partnerships
Google
Michael Rosen
Chief Revenue Officer
Intersection
Ben Simon
Head of Video Sales
Vudu
Up Next:
27:15
Self-Service Revolution: Empowering the Media Industry Through Automation
28:27
Not Your Momma's Local TV
29:51
Measuring What Matters: Unlocking Incrementality for Business Outcomes
Try these courses
Learning Path:
The Fundamentals of Advertising
7 Videos, 2.25 hrs
Learning Path:
The Fundamentals of Generational Marketing
5 Videos, 2.5 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.