Reaching the right audiences is about seeing people behind numbers, respecting their privacy and understanding what they want and need. Messaging custom audiences for omni-channel activation delivers a clear, concise and consistent message and stream of communication to attract and retain customers. This session will explore how advanced analytics and machine learning techniques enable activation of best-suited audiences across integrated online and offline channels to effectively reach custom audiences across all channels.
Stacey Hawes
President, Data Practice
Epsilon and Conversant
Lung Huang
Head of Growth Solutions
Mars Petcare
Heather Steiger
Senior Marketing Manager
Freshly
James Hercher
Reporter
AdExchanger
Steven Abrahamson
Vice President, Direct Response
National Audubon Society
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