Long gone are the days of satisfying a brief with a creative vision and process. We are seeing an interplay of science and art within the industry that is here to stay. Data has become a driving factor of campaigns - offering marketers a multitude of information on their consumers. In 2019, the gap between creativity and data continues to shrink. This panel will explain how to send the right message to your target audience and how to get there.
Gonzalo Figares
MD & VP LATAM
Ogury
Karen Caulfield
Group Vice President, Global Data Products
Acxiom
Fernando Vega
Social Solutions Manager, Latin America
ComScore
Edson Noyola
Chief Motivational Officer, Founder
Tlapalería de Ideas
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