New technologies, AI and digitalization pose a challenge for large corporations maintaining and growing their human capital. According to the World Bank, Mexico ranks 64th in the Human Capital Index, far behind its main trading and business partners; Canada and the United States. The so-called emotional salary, work environment, career plan, experiences and values ​​are essential in attracting and retaining talent. In today’s marketplace, employers also need to improve communication...

Long gone are the days of satisfying a brief with a creative vision and process. We are seeing an interplay of science and art within the industry that is here to stay. Data has become a driving factor of campaigns - offering marketers a multitude of information on their consumers. In 2019, the gap between creativity and data continues to shrink. This panel will explain how to send the right message to your target audience and how to get there.

Hear from the marketing leaders of some the biggest brands in Mexico. According to his or her own niche, each marketer will share insights into the strategies that have made the brands successful, and the next steps to lead the way into the future.

To say that consumer habits are changing is a thing of the past. We know that the consumer today is digital, so everything that happens there will be relevant for this person. In this context, ecommerce is born, the digital shopping that solves many needs that the consumer has. But this format grows and evolves, giving rise to new solutions: new forms of payment to democratize trade. In this line, advertising also appears within ecommerce, therefore, is it also a medium?

Learn how the world's best brands are using the camera as the most powerful medium for reaching their customers. Hear directly from our Product team about our ecosystem of AR Lenses. Since the launch of Lenses, Snapchat has aired more than 100,000 AR experiences resulting in more than 250,000 years of playtime. What we've learned is that a mobile strategy without the camera is not a mobile strategy.

Grounding moments and provoking actions are lead by people that, instead of saying “look at me”, say “look at this”... those that say “This must change” and pave the path that other joins. In this keynote, Sarah and 4 special guests talk about the power of people and the importance of starting every conversation with them. Paola (@WeraKuri), Pedro (@pkumamoto), Rafa (@RafaelPoulain) and Vampipe (@vampipe) tell us how each made an impact by connecting with what people find important, funny and...

A new set of challenges has been birthed out of the latest innovations in technology and big data in our predominantly digital-first world. This new tech-driven ecosystem also has shown opportunities for growth unlike anything we've seen before. Hear from leaders in the advertising and media industry to discuss this rapidly evolving landscape, as well as, the timeless values of creativity, leadership skills, talent development and big ideas.

Our industry is stressed. To handle increased stress, resilience is vital. It is no small wonder that resilience has become the new must-have C-Level executive skill. In this talk you will learn how to build the resilience needed to succeed in our current business environment. You will learn how Lucio Ribeiro built resilience from personal and professional crisis, losses and disruptions. Applying psychological and Buddhism lessons, the speaker will show you his five rules to increase...

Today, everyone talks about AI, Machine learning and Big Data, but few know how to use the power of these technologies to generate impact on businesses. We’re able to do it, not only because of our technology and platform, but because we are powered by people. We’ve always been in the business of moving people - and now, you can know how to use the power the data based to move them to the stores, turning their locations into the destination. Introducing: Destination-based marketing.

Businesses are seeing value in connecting privately with customers via Messenger. In this Spotlight session, you will explore how to get started with Messenger as a destination by learning how to build your business’ presence, message customers at scale, and drive discovery and re-engagement through advertising.

The localization of global ad content is one of the fastest-growing trends in the advertising industry. As local companies grow, more diverse content is required to effectively communicate across channels and markets, and brands find the need to use their assets across borders to increase speed to market, gain competitive advantage, increase efficiency and better manage their communication channels.

This panel of leading television and entertainment executives will discuss the future of the video business as it continues to grow and reach new heights. What kind of content is being produced today? How is the business evolving? How can addressable TV affect measurement and advertising? What new opportunities for branded content and show formats can we expect in the years to come?