Human Capital - The Ingredient for Success


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Unlocking the Potential of Generative AI in Advertising


New technologies, AI and digitalization pose a challenge for large corporations maintaining and growing their human capital. According to the World Bank, Mexico ranks 64th in the Human Capital Index, far behind its main trading and business partners; Canada and the United States. The so-called emotional salary, work environment, career plan, experiences and values ​​are essential in attracting and retaining talent. In today’s marketplace, employers also need to improve communication tools, talent search, innovation and adaptation along with accommodating generational gaps (millennials and centennial) and their requirements in the workplace. CNN’s Gabriela Frías and a panel of experts will discuss this changing landscape in Mexico.
Gabriela Frias Business Anchor
CNN en Español
Joanna Musi Director Global Digital Strategy
Pfizer
Karely Munárriz CMO
Telefónica
Francisco de Jesús Moza Executive Director of Client Strategy
Banco Santander Mexico
Luisa Maria Alcalde Secretary of Labor & Social Security



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