POV: You're a Marketer on TikTok — Is Creativity the New Performance Superpower?

The landscape for performance marketers is evolving — with the rise of short-form entertainment and consumers sharing products they love with the masses, we ask: is creativity the new performance superpower? In this session, we take a closer look at how changing consumer behaviours, alongside the popularity of authentic, creative entertainment, is signalling an exciting opportunity for advertisers looking to make meaningful connections with consumers and drive lower-funnel objectives and sales across multiple categories.