Who are the leaders able to capture the identity of a new London, a dynamic place of regenerative thinking and politics informed by the value of freedom? A London that is as much a philosophy or value, as a place. A London that’s a catalyst for influential new brands of the future to thrive.
Traditional leaders may no longer have the requisite skills, so, as creatives, we must act to make this happen while reinventing our institutions and what it means to be free.
Bob Sheard
Brand Designer & Founding Partner
FreshBritain
