Engage in Good: The Role of Brands in Creating Social Impact

In today's world, brands can no longer content themselves with sideline CSR or ESG activities. Brands have recognized the opportunity and obligation to take control of their narrative and engagement, more authentically responding to changing societal norms. How companies produce, engage, communicate, and spark reflection are key barometers for whether or not consumers will accept them into their lives, into their closets, and into their homes.