In today's world, brands can no longer content themselves with sideline CSR or ESG activities. Brands have recognized the opportunity and obligation to take control of their narrative and engagement, more authentically responding to changing societal norms. How companies produce, engage, communicate, and spark reflection are key barometers for whether or not consumers will accept them into their lives, into their closets, and into their homes.

Not enough time, budget constraints, limited resources… there’s an endless list of challenges that we see mirrored across both large organisations and scale-ups. Quite often, it’s the big brands that take it upon themselves to educate those scaling on how to overcome them - but what happens when we flip the script? There’s a hell of a lot that David could teach Goliath.