Marketing Models and Future Ways Of Working

In this session we will discuss the evolving marketing model and the key changes CMOs are leading for to put customer at the heart. However, to enable these evolving models to work, how people work together in a way that energises them is the most critical element to get right. We will be discussing DiDi’s experience of the Let’s Reset wellbeing & performance programme across its global marketing population and how spending time to be more human and really connect with each other is paying dividends.