How do leaders take corporate culture to the next level? Since Ralf Specht left his role as CEO of Spark 44, he has been on one mission: to make soulless businesses a thing of the past. To do this, he has created 'The Soul System', a model which helps businesses drive a sense of 'being, believing and belonging' through their organisation. Speaking alongside Ralf is Adrian Hallmark, CEO of Bentley Motors, who will share the pivotal role purpose has played in crafting Bentley's road success....

In this session we will discuss the evolving marketing model and the key changes CMOs are leading for to put customer at the heart. However, to enable these evolving models to work, how people work together in a way that energises them is the most critical element to get right. We will be discussing DiDi’s experience of the Let’s Reset wellbeing & performance programme across its global marketing population and how spending time to be more human and really connect with each other is paying...