Giving up meat, taking fewer flights, using public transport – for years the responsibility for the climate emergency has been focused on our own personal choices.
But let’s address the 35 billion carbon tonnes of gorilla in the room – we’re not the problem. Even if we eliminated 100% of our emissions for the rest of our lives, it’s estimated it would only save 1 second’s worth of emissions from the global energy sector.
So does our carbon footprints – a strategy popularised by Adland -- really matter?
Amy Williams
Founder & CEO
Good-Loop
Paula Quazi
Co-Founder
Smol
Angel Arutura
Sustainability, Anti-racism & Fair Fashion Activist
Sharon Kits Kimathi
ESG and Energy Editor
Reuters
Jonathan Bartley
Former Co-leader of the Green Party