We speak to the co-Founder of Purpose Disruptors about her vision to reshape the advertising industry to tackle the climate emergency.

Coming soon

After Lisa joined us in the Amazon Ads Studio to talk to us about the Good Life 2030 documentary yesterday, she re-joins our host Riyadh to talk about the creative brief for the project where the client was the future. She will share the brief and the Ads created by Iris, McCann Manchester and Gravity Road showing what a Good Life in 2030 could look, sound and feel like. Created in 8 weeks on a limited budget these demonstrate what is possible, how the industry can come together to create a...

Dionne Maxwell of Jungle Creations joins us on the Amazon Ads Studio to unpick the issues in the earlier debate with our host Riyadh Khalaf. What should we learn from this? What got missed? How can we keep learning? Join them both here to delve into the big issues around DEI.

Watch the first-ever short documentary about the advertising industry and its relationship with the climate crisis which launched at COP26. See how industry leaders are grappling with the tension and hear their thoughts about the future. This documentary will be followed by a conversation with Lisa Merrick-Lawless, the co-founder of Purpose Disruptors who commissioned it. She will answer questions about the Good Life 2030 project, the documentary and what next - including how you can get...

As the advertising industry’s engagement with environmental sustainability continues to grow, companies are under increasing pressure to ensure their actions match their words. Through practical training, resources and tools, AdGreen enables the industry to measure the carbon impact of each advertising production. Carbon data brings the impact of production teams’ choices to life, and ensures that they can make conscious decisions about how to approach new projects.

Giving up meat, taking fewer flights, using public transport – for years the responsibility for the climate emergency has been focused on our own personal choices. But let’s address the 35 billion carbon tonnes of gorilla in the room – we’re not the problem. Even if we eliminated 100% of our emissions for the rest of our lives, it’s estimated it would only save 1 second’s worth of emissions from the global energy sector. So does our carbon footprints – a strategy popularised by Adland...

The Climate Emergency is the biggest challenge we will face in our lifetimes, dwarfing the current Covid-19 crisis. Action is needed now to change the impact we are all having on the planet. Six months from COP26, how can UK advertising support the ambitions of Ad Net Zero to reduce the industry’s carbon output to real net zero by 2030? Should every ad be a green ad?

Brand suitability has become an important consideration for brands and agencies in 2020. Quality journalism drives superior engagement and attention amongst consumers, but brands want to ensure that they’re not placing ads next to stories of ‘current tragedy’. New technologies have emerged to help navigate digital content, yet old errors persist. Join Mike Hemmings, head of EMEA insights, for a discussion of why one such method - blocking content based on the presence of keywords - can cost...

Our world sits on a precipice. The time for stalling and inaction is over. Youth activists, celebrity influencers, corporate social responsibility, news headlines, environmental pressure groups and societal will all ensure that action on climate change remains in focus, but the world is looking for leadership. So who has the most effective mandate, resources and platform to ensure that the climate crisis remains at the very top of agendas? Who has the greatest ability to enact change?...