The Rise of Creative Data


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Future of Measurement with Laura Manning, VP of Measurement at Lucid, a Cint Group Company


Marketers are waking up to the opportunities provided by creative data to drive both short and long-term business growth. Join Anastasia Leng, Founder & CEO of CreativeX, and Michael Gewirtzman, Global Vice President, Programming at AdWeek as they discuss the multi-faceted applications of creative data and how marketers at brands like Nestle, Pepsi, Heineken, and more are building creative data capabilities to improve marketing effectiveness and efficiency.
Anastasia Leng Founder and CEO
CreativeX


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The Fundamentals of Data Marketing

7 Videos, 3.25 hrs