Nearly a third of CMO budgets are allocated to marketing technology (Gartner). But what do top marketers really want from the tech they are pitched and how should they be approached? Propeller Group presents a panel of marketers at household name brands to explain how they make decisions on marketing and ad tech investments and to give advice on selling the benefits of tech. Featuring:
Santander CMO Keith Moore
Samsung online director Nick White
GoDaddy former CMO Kate Cox
Branwell Johnson
Director of Content
Propeller Group
Keith Moor
Chief Marketing Officer
Santander
Nick White
Online Director
Samsung Business UK
Kate Cox
Former CMO EMEA
GoDaddy
Up Next:
20:42
Making Entertainment That Moves People
25:05
The New Era of Touring & Live Music Events: Exploring Opportunities for Brands
14:20
Mastering Branding: Insights from Seasoned Entrepreneur Jarrod Guy Randolph
Try these courses
Learning Path:
The Fundamentals of Blockchain
4 Videos, 2 hrs
Learning Path:
Marketing For Small and Medium-Sized Businesses
5 Videos, 3.75 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.
